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• MHA 626 Week 1 Discussion 1 Business and
  Strategic Planning
• For more course tutorials visit
• www.newtonhelp.com
•  
• Week 1
• Discussions
• To participate in the following discussions, go
  to this week's Discussion link in the left
  navigation.
• Business and Strategic Planning

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MHA 626 Something Great/newtonhelp.com

• MHA 626 Week 1 Discussion 2 Strategic Planning
  and Marketing
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Strategic Planning and Marketing
•  
• Figure 1.1 in the course text illustrates how
  various functional plans for a healthcare
  organization support the overall strategic plan.
•  

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• MHA 626 Week 1 Individual Assignment Vision,
  Mission, and Values Statements (Banner Health
  Organization)
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Vision, Mission, and Values Statements
•  

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MHA 626 Something Great/newtonhelp.com

• MHA 626 Week 1 Individual Assignment Vision,
  Mission, and Values Statements (Department of
  Defense military medicine)
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Vision, Mission, and Values Statements

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• MHA 626 Week 2 Assignment SWOT Analysis (Banner
  Health Organization)
• For more course tutorials visit
• www.newtonhelp.com
•  
• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• SWOT Analysis
•  This weeks assignment will allow you to
  generate content that you will incorporate into
  the Market Analysis section of your Final
  Project.

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MHA 626 Something Great/newtonhelp.com

• MHA 626 Week 2 Assignment SWOT Analysis
  (Department of Defense military medicine)
• For more course tutorials visit
• www.newtonhelp.com
• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• SWOT Analysis
•  This weeks assignment will allow you to
  generate content that you will incorporate into
  the Market Analysis section of your Final
  Project.

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• MHA 626 Week 2 Discussion 1 Patient-Centered
  Marketing
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• www.newtonhelp.com
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•  
• Patient-Centered Marketing
•  
• This discussion will allow you to generate
  content for your Final Project regarding your
  chosen healthcare organizations customers and
  demographics.

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• MHA 626 Week 2 Discussion 2 Selecting Marketing
  Strategies
• For more course tutorials visit
• www.newtonhelp.com
•  
• Selecting Marketing Strategies
•  This discussion will allow you to create content
  for your Final Project regarding the use of an
  appropriate marketing strategy. Marketing
  strategies provide direction for marketing
  efforts that support the goals of the strategic
  plan. As described in Chapter 7, there are three
  basic marketing strategies

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•  
• MHA 626 Week 3 Assignment The Importance of
  Marketable Objectives (Banner Health
  Organization)
• For more course tutorials visit
• www.newtonhelp.com
•  
• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• The Importance of Marketable Objectives

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MHA 626 Something Great/newtonhelp.com

• MHA 626 Week 3 Assignment The Importance of
  Marketable Objectives (Department of Defense
  military medicine)
• For more course tutorials visit
• www.newtonhelp.com
•  
• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• The Importance of Marketable Objectives
•  

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• MHA 626 Week 3 Discussion 1 Internal and External
  Environmental Analyses
• For more course tutorials visit
• www.newtonhelp.com
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• Internal and External Environmental Analyses
•  For this discussion, you will examine
  information and data from the SWOT analysis you
  conducted in Week Two and learn how that
  information and data can be applied to the
  Environmental Analysis section of your marketing
  plan for the Final Project.
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• MHA 626 Week 3 Discussion 2 Examining Market
  Research Strategies
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• www.newtonhelp.com
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•  
• Examining Market Research Strategies
•  For this discussion, you will examine market
  research strategies and how the information
  gleaned can be applied to the Marketing Mix
  section of your Final Project. Services offered
  by healthcare organizations are becoming
  increasingly diversified regarding services
  offered.

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• MHA 626 Week 4 Assignment Database Marketing
  (Banner Health Organization)
• For more course tutorials visit
• www.newtonhelp.com
•  
• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Database Marketing

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MHA 626 Something Great/newtonhelp.com

• MHA 626 Week 4 Assignment Database Marketing
  (Department of Defense military medicine)
• For more course tutorials visit
• www.newtonhelp.com
•  
•  AssignmentTo complete the following assignment,
  go to this week's Assignment link in the left
  navigation.
• Database Marketing

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• MHA 626 Week 4 Discussion 1 Marketing
  Opportunities and Strategies
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Marketing Opportunities and Strategies
•  For this discussion, you will obtain information
  for the Marketing Mix section of your Final
  Project. Specifically, you will focus on your
  chosen HCOs marketing opportunities and goals.
  To prepare for this discussion, read Chapter 9 of
  the course text.

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• MHA 626 Week 5 Discussion 1 Planning and Control
  Measures
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Planning and Control Measures
•  
• For this discussion, you will generate content
  for your Final Project regarding plan evaluations
  that are associated with a product or service.

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• MHA 626 Week 5 Discussion 2 Implementation of
  Performance Evaluation
• For more course tutorials visit
• www.newtonhelp.com
•  
• Implementation of Performance Evaluation
•  This discussion will allow you generate content
  for your Final Project regarding the
  implementation of performance evaluation. As
  discussed in Chapter 12, the implementation of
  performance evaluation methods is an ongoing
  process that aids the marketing department in
  determining the success of its current programs
  and the positive direction for future marketing
  actions.

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• MHA 626 Week 6 Discussion 1 Ethical and Legal
  Issues Surrounding Social Media and Marketing
• For more course tutorials visit
• www.newtonhelp.com
•  
• Ethical and Legal Issues Surrounding Social Media
  and Marketing
•  This week you will discuss legal and ethical
  issues surrounding the use of social media in
  marketing. As discussed in Chapters 10 and 11 of
  the course text and this weeks required article,
  the use of social media within marketing plans
  provides opportunities for marketing departments
  to improve customer contact and brand awareness.

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• MHA 626 Week 6 Final Paper Marketing Plan (Banner
  Health Organization)
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Marketing PlanTo prepare for this assignment,
  read this weeks required article by Firshein
  (1996). For your Final Project, you will compile
  the work you have completed throughout the course
  to develop a 10- to 15-page marketing plan that
  supports the goals of a strategic plan for a
  real-world healthcare organization

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MHA 626 Something Great/newtonhelp.com

• MHA 626 Week 6 Final Paper Marketing Plan
  (Department of Defense military medicine)
• For more course tutorials visit
• www.newtonhelp.com
•  
• Marketing PlanTo prepare for this assignment,
  read this weeks required article by Firshein
  (1996). For your Final Project, you will compile
  the work you have completed throughout the course
  to develop a 10- to 15-page marketing plan that
  supports the goals of a strategic plan for a
  real-world healthcare organization

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