SEO ppt

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(No Transcript)
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What is SEO

• SEO stands for search engine optimization. It
  is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines.

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Why is it important?

• Internet advertising 1H 2006 7.9 Billion2
• Search ranking ?more site visitors
• Internet users tend not to click through
• Depends on webs role in your economic model

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Objectives

• Increase Maintain Search Engine Rankings
• Increase Organic Search Engine Presence
• Increase Number of Visitors through Organic
  Search Traffic

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The SEO Process
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Techniques

• Website Audit
• Keyword Research
• On-Page Optimization
• Content Writing

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SEO Optimization Categories

• Keywords
• Keyword selection and keyword-rich text
• Crawler
• A crawler-friendly site navigation scheme
• Links
• Link popularity

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More Keyword Recommendations

• Meta tags use but dont stuff
• ltmeta name"description" content"Free Web
  tutorials on HTML, CSS, XML, and XHTML"gt
• Alt tags use for graphics
• ltIMG src"star.gif" altstar logo"gt
• Content is king
• Write good content with relevant and important
  keywords in mind.
• Geo Targeting
• Add geocentric terms to target local areas
• Domain Names
• Use keywords as part of domain name

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Crawler-friendly

• Engine spiders are primitive beings
• choose simplicity over complexity
• Goal
• All your web pages seen by crawlers
• Google enter in searchbox allinurlutexas.edu

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Link Development Inbound Links Impact
PageRank

• PageRank (Popularity, importance)
• Number and quality of links pointing to a website
• Measure of usefulness of site

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SEO Tools
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SERP ( Search Engine Result Page)

• A search engine results page (SERP) is the page
  displayed by a search engine in response to a
  query by a searcher. The main component of the
  SERP is the listing of results that are returned
  by the search engine in response to a keyword
  query, although the page may also contain other
  results such as advertisements

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ADVANTAGES OF SEO

• Brand Awareness

• Increased site usability

• ROI

• Increased

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SEO RANKING FACTOR CONCLUSION
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Conclusion

• Want to win in Search Engine Marketing?
• Control risk through education, best practices,
  smart people, and appropriate use of effective
  technology, not just for tracking but for
  campaign optimization.
• Do you want to be a survivor and a winner in the
  game of search engine marketing? Learn how the
  game is played. Campaign efficiency is not
  optional for search marketers, it is imperative.
• If any Question contact with us Contact us.
  (91)-8872155107, 9779127768, 8360890672Address-
  C-127, Ozi Gym Building, Phase-8 Industrial Area,
  Mohali.
• E-mail npolewebservice_at_gmail.com