How to improve User Experience on Website?

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How to improve User Experience on Website?
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How to improve User Experience on Website?

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How to improve User Experience on Website?

The average time users spend on any product
website is approximately about 15 seconds. What
is the difference between a website that loses
its visitors in the first 15 seconds a website
that retains its users until they have achieved
their purpose? Yes!! It is the difference in the
User Experience(UX). Suppose, you visit an
online shoe store and you then discover that you
cant filter for the qualities that you are
looking for in a shoe. And then, you somehow find
the right kind of shoes, but, there arent images
of the shoe from different angles. At this point,
you would be frustrated and the chances that you
will proceed to purchase the shoe are slim. All
this is due to the poor website design that did
not consider User Experience(UX).
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What is User Experience(UX) Design?


User experience(UX) refers to the complete,
comprehensive experience of users while using
your website, across every aspect and facet.
Experienced ui ux design companies in bangalore,
does analysis of how easy and comfortable your
website is for users, by which paths and which
elements of your website they find useful and
which they ignore. Creating a great UX involves
observing, analyzing, ideating, iterating and
testing. It is about turning bad experiences into
good ones. UX also counts on usability. Is your
website successful in fulfilling users purpose?
User Experience varies from user to user. A well
planned and neatly designed website enables a
good user experience.
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How to improve User Experience on Website?

Key elements of the User Experience Process 1.
Research 2. Persona Mapping 3. Information
Architecture 4. Sketching 5. Wireframing 6.
Evaluation
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How to improve User Experience on Website?

Research This is primary and essential because at
this stage we interact, search and research on
concepts, business, competitors and our target
audience. It is important to understand what
issue the product is trying to solve and to know
the users perspectives on the kind of solution
they are searching for. We analyze and gather
information through questionnaires, in-person
meeting, web search, etc. There are innumerable
techniques but, the goal is to understand the
vision of the website and align it with the needs
of the users. This phase focuses on the
complexity of the design, the technologies and
the platform on which the design will be
implemented.
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How to improve User Experience on Website?

Persona Mapping Persona mapping makes way for
developing a more holistic profile of your user
groups, by considering the aspects of their
behavior, interests, needs, and expectations. So,
website developers are able to understand user
behavior on a relatively intimate level. This
allows them to develop a user experience that
addresses different user needs in the most ideal
manner possible.
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How to improve User Experience on Website?

Information Architecture Website information
architecture is a visual representation of all
the aspects for a given users journey through
the website. The entire user journey must remain
as efficient and seamless as possible that is
achieved through research insights and mental
model mapping. Even a few basic errors can
confuse and prevent users from further proceeding
on your website. To avoid this, prioritize the
most essential features of your product and then
create clear navigation which is the skeleton of
the website. It would be easy for users to find
what they are looking for through clear
navigation. Ensure to categorize structure the
information as information hierarchy plays a
major role in content performance.
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How to improve User Experience on Website?

Sketching Sketching provides a visual reference
to thoughts regarding the look and feel of the
product. In the initial stages of user experience
design, there are plenty of ideas striking the
designers mind. In that case, it is not feasible
to go about crafting a detailed, high-fidelity
system wireframe for each idea. It would be
easier to draw out, iterate, and reiterate each
unique idea on paper. This enables to decide on
one cohesive wireframe.
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How to improve User Experience on Website?


Wireframing Wireframing is the development of a
skeletal user interface structure, without any
visual elements. The purpose of a wireframe is to
present clients with visual insights into the
thoughts or ideas of the web designer. We are
already aware of the fact that images videos
are more powerful than words. Each user will have
their own perceptions regarding the product. So,
visuals will allow them to explore the actual
product appearance. Sometimes, designers also
provide clients with prototype versions of ideas
using the wireframes. This illuminates the
comprehensive ability of the client thereby,
augmenting their ability to validate the
designers thoughts in real-time.
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How to improve User Experience on Website?


Evaluation User testing should be conducted to
see how users respond to your website design and
observe their behavior. You can test whether your
content has the desired effect on your users
through techniques like A/B testing.

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How to improve User Experience on Website?


Some Practises for Best User Experience Website
Design User Experience focussed website
design Users tend to forget the data and text
content, but they will remember the experience
they went through on visiting your website.
Textual visual content, layout and interactive
elements work synchronously to present the user
with a positive experience. ui ux design
companies in bangalore is the result of
application and web work. Your website should
stand out from the flooded quantity of other
websites to create a unique impression for your
visitors. Some websites contain more visuals and
interactive qualities that set them apart from
others in this highly competitive
world.
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How to improve User Experience on Website?


Websites will be scanned, Not Read Your website
should be scannable because, people do not prefer
reading websites, rather they would scan them.
Infographics and visuals are the best way of
conveying instructions/data. Making your webpages
scannable will appeal to your audience. Many
users would scan your content and then switch to
reading when they want to know more. User
Experience Qualities The factors of UX can be
represented in the form of a User Experience
Honeycomb. At the core is the value that you are
providing to the client, surrounded by hexagonal
shapes of the following
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How to improve User Experience on Website?


Clarity and Simplicity In just half a second,
users evaluate the design of any given website.
So, you have to decide wisely as to what you want
your users to do. They shouldnt find difficulty
in finding action buttons. User Experience(UX)
design includes making your website highly usable
for the majority of users and allowing extra,
hidden features to be displayed only when
required.
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How to improve User Experience on Website?

Useful Content should be original and should
serve a need. Usable Website should be easy to
find. Desirable Design elements should bring
about emotion and appreciation. Findable
Content should be easy to locate and navigable
both, offsite and onsite. Accessible Content
should be easily accessible to people. Credible
Users should believe and trust what you
tell. Over the past few years, the importance of
UX has gone from merely creating products to
crafting positive consumer journeys. Thus, the
concept of UX takes the spotlight. Therefore, the
usability and functionality of a website should
be designed from a users perspective. web design
services in bangalore.