Digital Marketing ppt

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DIGITAL MARKETING
020-27275100 
 info_at_allentics.com
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Key Points

• What is Digital Marketing
• Benefits of Digital Marketing
• SEO
• PPC
• SMM
• Content Marketing

020-27275100 
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Digital Marketing

• Digital marketing's development since the 1990s
  and 2000s has changed the way brands and
  businesses use technology for marketing.
• Digital marketing is the MARKETING of services or
  products using digital technologies, mainly in
  the INTERNET, but also including Mobile, DISPLAY
  ADVERTISING, and any other digital medium.

020-27275100 
 info_at_allentics.com
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Benefits Of Digital Marketing

• Measurable results
• Flexible
• Low barrier to entry
• Reach larger audiences
• Easy to optimize
• Improved conversion rates

020-27275100 
 info_at_allentics.com
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Search Engine Optimization (SEO)

• Search engine optimization is the process of
  increasing the quality and quantity of WEBSITE
  TRAFFIC by growing the visibility of a website or
  a web page to users of a web search engine.

020-27275100 
 info_at_allentics.com
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Pay Per Click (PPC)

• Pay-per-click (PPC), also known as cost per
  click (CPC), is an internet advertising model
  used to drive traffic to websites, in which an
  advertiser pays a publisher when the ad is
  clicked.
• Pay-per-click is commonly associated with
  first-tier search engines.
• With search engines, advertisers typically bid on
  keyword phrases relevant to their target market.

020-27275100 
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Social Media Marketing (SMM)

• Social media marketing is the use of social media
  platforms and websites to promote a product or
  service.
• Social media marketing is becoming more popular
  for both practitioners and researchers.
• Social media marketing includes the management of
  a marketing campaign, governance, setting the
  scope

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Content Marketing

• Content marketing is a form of marketing focused
  on creating, publishing, and distributing content
  for a targeted audience online.
• Attract attention and generate leads
• Expand their customer base
• Generate or increase online sales
• Increase brand awareness or credibility
• Engage an online community of users

020-27275100 
 info_at_allentics.com
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Contact Us

• Allentics aims to serve as a single-stop
  solution for all your technology needs across
  business software, website development, digital
  marketing, and IT consultancy.
• Contact Us
• Allentics IT Solutions Pvt. Ltd.
  206,Pride Purple Square, Kalewadi
  Phata, Wakad, Pune-411057.
•  
• 020-27275100 
   info_at_allentics.com