Title: Best Practices for Community Management
14 Best Practices for Community Management, and
How to Do Them Easily with IntellaSphere Social
Media Today recently posted 4 Best Practices for
Community Management, which discusses tips for
how to stay on top of whats being said about you
online. Nowadays everyone seems to be so focused
on content creation, and simply getting
something posted rather than tending to their
digital communities. While these best practices
can take some time, your reputation is worth it.
So, instead of skipping or ignoring your
community management, try using a tool like
IntellaSphere that helps you with the process,
making it easier and faster than you thought
possible.
2- Heres how to accomplish these daily, weekly,
monthly and periodic practices using
IntellaSphere, to help you better manage your
reputation online - Daily Practice Work on your active social
connections - Tracking View likes, comments, and reactions on
your social posts - Actions Build an active and engaged community by
connecting with fans - How-To With IntellaSphere, you can view all of
your social news feeds collectively on one page,
in the Posts Lab. You can also like, comment,
share or delete posts directly from there as
well. This saves you time from having to login to
multiple accounts or apps, and allows you to
manage your reactions and engage across the board
in a timely manner - Weekly Practice Respond to anyone mentioning
your name - Tracking See what people are saying about your
business with brand mentions - Actions Maintain a strong reputation by quickly
responding to complaints and compliments - How-To In the Settings area in IntellaSphere,
under Reputation then Mentions, you can add up
to five different brand names and hashtags that
the system will track across the web to
calculate your total brand mentions. - Youll find the list of your brand mentions in
the Reputation Lab. There, you can score your
mentions to help you keep track of which are
positive and negative. For positive brand
mentions, you should send out a customer
satisfaction survey. For negative mentions we
recommend sending a customer feedback request
(these can both be found in the Engage Lab) so
that you can learn what could be improved on your
end.
- Monthly Practice Refine your one-to-many
messages - Tracking Monitor keywords that are relevant to
your customers - Actions Adjust marketing tactics based on the
performance of selected keywords - How-To Also in Settings, youll find Keywords
under Leads Influencers. Here you can add up
to 10 keywords that you want to track for your
brand. You can also choose to exclude up to 10
terms that you dont want to see in your results.
IntellaSphere monitors whos mentioning your
keywords online and reports it in the Leads Lab.
Periodic Practice Curate your feedback and
reviews
3- Tracking Collect regular feedback by sharing
tailored forms on the web and/or via social
media - Actions Increase your review volume and average
ratings on Yelp and Google - How-To IntellaSphere offers free templates for
a number of customer engagement tools, such as
Contact Us forms, Surveys, Polls, Customer
Feedback forms, and more. These are meant to
help you move prospects through your marketing
funnel. These templates can also help you
reconnect with anyone who has talked about your
business online, in a good or bad way. - Dont forget how important reviews really can be!
- Ask customers for reviews whenever you
communicate with them, and ensure you thank
those whove gone to the effort of doing so. - While often forgotten, its up to you to
encourage reviews wherever you reach customers,
and then to find a way to amplify their impact on
social channels. - It may seem like a lot on your plate, but over
time these practices will become second nature
to you and your marketing strategy. And theyre
well worth the effort! The best way to reduce
the hassle in community management is to find a
tool that helps automate these practices.