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• HCS 490 Assignment Week 1 Shifts in Our Health
  Care System
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• HCS 490 Week 1 Shifts in Our Health Care System
• Our health care system changes frequently. In
  this assignment you will review our current
  health care system and how it has evolved in the
  past three to five years. This will give you the
  necessary background knowledge to complete this
  assignment and other assignments in this course.

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• HCS 490 Assignment Week 2 Case Study Comparisons
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• HCS 490 Week 2 Case Study Comparisons
• Changes in health care reform will allow most
  individuals access to health insurance. As a
  consumer, it is important to be able to
  understand and compare health care coverage
  options. Consider consumers and why it is
  important to understand consumer needs and how
  marketing and communication is tailored to meet
  the needs of consumer groups.

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• HCS 490 Assignment Week 2 Use of B2B and B2C in
  Health Care (2 Papers)
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• HCS 490 Week 2 Use of B2B and B2C in Health Care
• The intent of this team learning assignment is to
  facilitate a collaborative discussion centered on
  the research each team member will complete. In
  the health care industry, work is not divided
  among a team instead, a team works together to
  complete the task at hand.

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• HCS 490 Assignment Week 2 Use of B2B and B2C in
  Health Care Presentation
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• HCS 490 Week 2 Use of B2B and B2C in Health Care
• The intent of this team learning assignment is to
  facilitate a collaborative discussion centered on
  the research each team member will complete. In
  the health care industry, work is not divided
  among a team instead, a team works together to
  complete the task at hand. In your discussion,
  you will describe the use of Business 2 Business
  (B2B) and Business 2 Consumer (B2C) in health
  care.

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• HCS 490 Assignment Week 3 External Influences on
  Consumer Choices
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• HCS 490 Week 3 External Influences on Consumer
  Choices
• Health care consumers receive various
  communications about different health care
  options. It is important to understand consumer
  demographics to be able to determine the impact
  (positive or negative) media, social networks,
  branding, marketing, and communication play in
  health care consumer choices.

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• HCS 490 Assignment Week 4 Benchmark Assignment
  Health Care Market
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•  HCS 490 Week 4 Benchmark AssignmentHealth Care
  Market
• The focus of this Benchmark Assignment is to
  consider how consumer demographics and health
  care marketing plays a role in consumer behaviors
  of selecting health care resources.
• Select 1 of the following in your community or
  surrounding area

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• HCS 490 Assignment Week 5 Health Care Consumer
  Presentation (diabetes program)
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• HCS 490 Week 5 Health Care Consumer
• Imagine you and your team have been asked to give
  a presentation at a health care expo about
  consumers and their health care choices. To
  accomplish this presentation, your team has
  decided to select a health care company or
  product to use as an example during your
  presentation.

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• HCS 490 Entire Course
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• This Tutorial contains 2 Set of Papers for each
  Assignment
• HCS 490 Week 1 Discussion Question 1
• HCS 490 Week 1 Discussion Question 2
• HCS 490 Week 1 Individual Assignment Changing
  Landscape of Health Care

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• HCS 490 Week 1 Discussion Question 1
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• What might consumers do to reduce health care
  costs? List at least 3 specific things that are
  proven to work. Remember to use appropriate APA
  citations where necessary.

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• HCS 490 Week 1 Discussion Question 2
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• How do you determine if a piece of health care
  information is reliable? Include an example of
  one reliable and one unreliable source that your
  classmates have not already used.
• When researching whether or not health care
  information is reliable or credible, several
  factors should come into play

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• HCS 490 Week 1 Individual Assignment Changing
  Landscape of Health Care (2 Papers)
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• This Tutorial contains 2 Papers
• Write a 850- to 1,050-word reflection that
  details the changing landscape of the health care
  system. Include the following
• Explain shifts taking place currently in the
  health care system.

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• HCS 490 Week 2 Case Study Comparisons (2 Sheet)
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• This Tutorial contains 2 Papers
• HCS 490 Week 2 Case Study Comparisons
• Health Care reform has made insurance accessible
  to everyone. As a consumer it is important to be
  able to understand and compare health care
  coverage options. From a marketing perspective,
  consider consumers and why it would be important
  to understand consumer needs and how to market to
  different consumers based on their needs.

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• HCS 490 Week 2 Discussion Question 1
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• Do employers have the right to screen employees
  or potential employees to learn if they are
  smokers, have chronic disease, or are overweight?

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• HCS 490 Week 2 Discussion Question 2
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• What effects will changing population
  demographics have on health care costs and
  services?

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• HCS 490 Week 2 Team Assignment Staying Relevant
  Simulation Discussion Paper (2 Papers)
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• This Tutorial contains 2 Papers
• Staying Relevant Simulation Discussion Paper
• Be sure to follow the grading form attached to
  this assignment.

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• HCS 490 Week 3 Discussion Question 1
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• What are the benefits and challenges of one
  technologically based communication
  modalitye-mail, a web-based forum, and so
  forthinvolving patients and health care
  providers?

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• HCS 490 Week 3 Discussion Question 2
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• What effects or potential effects do
  technologically based communication
  modalitiesbetween patients and health care
  providers and between health care providers
  onlyhave on health care costs? Please provide at
  least one peer-reviewed reference in order to
  receive credit for this DQ. Remember to use
  quotes where appropriate to distinguish between
  your words and those of the person you are citing.

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• HCS 490 Week 3 Individual Assignment Community
  Program (2 Papers)
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• This Tutorial contains 2 Papers
• The Local Health Department is considering a new
  program for the county. Your supervisor has
  reminded you that it is important to know your
  consumers in order to effectively market to them.
  You have been tasked with creating a proposal for
  the new program based on research of the area.

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• HCS 490 Week 3 Team Assignment Marketing Strategy
  template Research (2 Papers)
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• This Tutorial contains 2 Papers
• Marketing Strategy Template Research
• Be sure to follow the grading form attached to
  this assignment.
• It is important to understand that there are a
  variety of marketing and communication strategies
  used in the industry. Your team will conduct
  research on the Internet to explore marketing and
  communication strategy templates as well as
  discuss the importance of different templates
  used in marketing.

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• HCS 490 Week 4 Discussion Question 1
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• What are the benefits and risks of advertising
  and marketing health care products and services
  to potential health care consumers?

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• HCS 490 Week 4 Discussion Question 2
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• Do you think the Health Insurance Portability and
  Accountability Act (HIPAA) has worked? Explain.

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• HCS 490 Week 4 Individual Assignment Signature
  Assignment Health Care Access Options (2 Papers)
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• This Tutorial contains 2 Papers
• Signature Assignment Health Care Access Options
• Research the following in your community or
  surrounding area
• One walk-in clinic, such as urgent care

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• HCS 490 Week 4 Team Assignment Communication
  Strategy (2 Papers)
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• This Tutorial contains 2 Papers
• Communication Strategy
• Be sure to follow the grading form attached to
  this assignment.
• Imagine you work for a marketing firm and you
  have been assigned to work with a new health care
  client. The client needs a communication strategy
  for a new product they are launching soon.

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• HCS 490 Week 5 Individual Assignment Signature
  Assignment Marketing Strategy (2 Papers)
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• This Tutorial contains 2 Papers
• Signature Assignment Marketing Strategy
• Create a full marketing strategy (3 to 4 pages)
  for a health care company or product. Refer to
  the examples of companies or products used in the
  Week Four Communication Strategy assignment. You
  may use a company or product from Week Four or
  select a new company or product. Address the
  following in your marketing

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• HCS 490 Week 5 Team Assignment Marketing
  Simulations (2 Papers)
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• This Tutorial contains 2 Papers
• Review the simulations provided in Week Three,
  Four, and Five.
• As a team, select and complete 1 of the following
  simulations
• Week Three
• Advertising Simulation

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