How Geolocation is the Future of Marketing

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How Geolocation is the Future of Marketing
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• About

Geolocation is the talk of the town right now.
With GPS powered Augmented reality apps hitting
the market like a tidal wave it has transformed
the ways for brands to reach their potential
customers. Companies now have the power to not
only track what a user sees online but can also
track where the user is currently using
Geolocation apps which can help in the betterment
of their sales.

• These are the top trends in the field of
  Geolocation to watch out for

• Augmented Advertising
• Geolocation for In-store
• Geofencing
• Weather-based advertising
• Instant Check-ins
• Beacons

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• Augmented Advertising

• Advertising is a very important for any company
  and with the help of augmented advertising, the
  user experience can be enhanced.
• A users view can be given more information than
  basic static ads with the use of augmented
  advertising.

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• Geofencing

• Using Geofencing business owners can create an
  area for targeted advertising.

• When the customer enters the specific area they
  can get alerts on their mobiles from that
  business. This can attract customers nearby and
  thus increase footfalls.

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• Weather-based advertising

Companies can use weather data to advertise
specific products to their customers. This can
give a personalized feel to the customers and
thus help in increasing number of visitors.
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• Instant Check-ins

By using geolocation trackers the customers can
be directly checked in to a place without having
to manually do it and thus getting valuable data
of the customer.
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• Beacons

Beacons have been slowly starting to gain a lot
of popularity among brands. They are small
sensors placed through retail locations and
provide details on customers by tracking foot
traffic. These can be used to track the
customers specific location and thus push
location-specific ads to customers to help
increase sales and gather data. These are the
many ways Geolocation can be used by brands and
companies to increase their marketing activities
and be beneficial for the growth of the company.
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Contact Us
Address 6851 Roswell Rd 2nd Floor, Atlanta, GA
30328, USA
Email sales_at_webcluesinfotech.com
Contact Number 1-978-309-9910
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