Why Companies Focusing More On SEO Now? - PowerPoint PPT Presentation

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Why Companies Focusing More On SEO Now?

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Title: Why Companies Focusing More On SEO Now?


1
Why Companies Focusing More On SEO Now?
2
Why
  • On average 83 of the traffic from search engines
    comes from SEO and 17 from paid search. SEO
    traffic has no media cost and can provide a
    substantial ROI higher than most other
    channels. Proper SEO helps organize your website
    and makes it easier for your visitors to
    navigate and transact as topics will be more
    clearly delineated on pages and logically linked
    together.

3
What are search engines?
S E A R C H E N G I N E S A R E S I T E S W H I C
H I N D E X T H E C O N T E N T P R E S E N T O
N O T H E R W E B S I T E S A N D M A K E T H I
S C O N T E N T S E A R C H A B L E F O R A U S E
R S O M E F I N E E X A M P L E S G O O G L E
B I N G Y A N D E X Y A H O O
4
Why
CHALLENGES AND OPPORTUNITIES
do we need SEO? To increase the search visibility
of the site One of the absolutely essential
channels for a new site SEO for a well
established brand is far easier Awareness starts
with search in the online context
5
So what do you optimize?
Y O U C H A N G E Y O U R C O N T E N T S O T H A
T E A C H P A G E I S O P T I M I Z E D F O R 1
-2 K E Y T E R M S ( A L S O R E F E R R E D T
O A S K E Y W O R D S ) A L L S E A R C H I S K
E Y W O R D B A S E D W H A T A R E K E Y W O R
D S ? K E Y W O R D S A R E S E A R C H P H R A
S E S W H I C H P E O P L E U S E F O R E . G
. C F A C O A C H I N G , G O O D C H I N E S E R
E S T A U R A N T S
6
Keywords can be different
  • PHRASE MATCH
  • - CFA COACHING
  • BROAD MATCH
  • CFA COACHING
  • EXACT MATCH
  • CFA COACHING
  • USED MAINLY IN SEARCH ENGINE MARKETING
  • (PPC ADS), HOWEVER RELEVANT IN THIS CONTEXT AS
    WELL
  • THE
  • LONG TAIL
  • A KEY PHRASE HAVING MORE THAN 4 WORDS IS A LONG
    TAIL KEYWORD
  • IMAGINE A USER TRYING TO ZOOM IN ON ONE
    SPECIFIC ENTRY
  • YOU KEEP REFINING THE SEARCH

7
So what does the
  • SEO involve?
  • AGENCIES TO WATCH
  • On page optimization
  • This is where we have complete control
  • We change our own site to match the keywords we
    want to target
  • Off page optimization
  • This is where we need time and good
  • content and relationships
  • Link oriented and focus on citations

8
Our Agency
A D A P T I V E We also analyse your top
competitor and keep a eye on them. C R E A T I
V E We always think way out of google. We create
some quality content that users want to read. P
R O F E S S I O N A L We Serves Professional
Services In Both Terms On Page And Off Page SEO
Gtechwebindia Call Us At 91 836-824-2567
9
F A C E B O O K
I N S T A G R A M https//www.instagram.
com/gtechwebindia/
T W I T T E R https//twitter.com/gte chwebindia
https//www.facebook.c om/GtechwebIndia-
253346981398862/
Our Social Media Platforms
10
SEO SERVICES
Our SEO Services Includes
ECOMMERCE SEO SERVICES LOCAL SEO SERVICES SMO SE
RVICES PPC SERVICSS
11
OUR DETAILS
O F F I C E A D D R E S S 612 Vishal Tower
District Center Janakpuri New Delhi India 110058
Gtechwebindia
Let's work
P H O N E 91-7864380192, 91-8368242567
together!
E M A I L info_at_gtechwebindia.com
https//www.gtechwebindia.com/
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