Benefits of Print Media Advertisement - PowerPoint PPT Presentation

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Benefits of Print Media Advertisement

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Media is divided into three types viz: print media, broadcast media and internet. Print media one of the oldest media used by newspaper, magazines, journals, and other printed material. Print Media Advertisement is still the most powerful way to communicate in India over digital media. – PowerPoint PPT presentation

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Title: Benefits of Print Media Advertisement


1
Benefits of Print Media Advertisement
2
PRINT MEDIA ADVERTISEMENT
  • Media is divided into three types viz print
    media, broadcast media and internet.
  • Print media one of the oldest media used by
    newspaper, magazines, journals, and other printed
    material.
  • Print Media Advertisement is still the most
    powerful way to communicate in India over digital
    media.

Source https//www.bookbusinessmag.com
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
3
Print Media Advertisement
  • Print is still very much alive.
  • Advertisers who make print a part of their
    marketing mix have seen increased response rates.
  • Here are benefits of print media advertisement
  • a. Inspired Readers
  • b. Targeted Audience
  • c. Credibility
  • d. Long Lasting Recall
  • e. Focused Attention
  • f. High Quality

Source https//www.bookbusinessmag.com
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
4
BENEFITS OF PRINT MEDIA ADVERTISEMENT.
  • INSPIRED READERS
  • Print Media provide a wealth of information,
    inspiration and creative ideas for readers.
  • The information given to the reader may drive
    them to go out and visit stores or businesses and
    search online to find out more.

Source https//www.bookbusinessmag.com
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
5
BENEFITS OF PRINT MEDIA ADVERTISEMENT.
  • 2. TARGETED AUDIENCE
  • Print Media Ads are created to target niche
    audiences depending upon the topic or theme.
  • Advertisements spending are relevant to the
    content of the reader.
  • Which guarantees, advertisements will be in front
    of a target audience that cares about products

Source https//www.bookbusinessmag.com
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
6
BENEFITS OF PRINT MEDIA ADVERTISEMENT.
  • 3. CREDIBILITY
  • Print Media content is more likely to be trusted
    by the reader as they have picked out for
    themselves
  • Readers will also spend time reading through the
    advertisements
  • Which indicates users are more likely to trust
    your content

Source https//www.bookbusinessmag.com
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
7
BENEFITS OF PRINT MEDIA ADVERTISEMENT.
  • 4. LONG LASTING RECALL
  • Unlike online content, print media ads are more
    likely to last because they are a physical
    object.
  • People will even save images and pages for
    inspiration or trade issues with friends.
  • Since print media last longer, their content, ads
    included, leaves a lasting message.

Source https//www.bookbusinessmag.com
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
8
BENEFITS OF PRINT MEDIA ADVERTISEMENT.
  • 5. FOCUSED ATTENTION
  • Printed materials capture the attention of the
    reader.
  • If your audience is physically holding a copy of
    the print media, they dont have the opportunity
    to multitask on multiple forms of media.
  • It is more likely that you will have their
    complete attention.

Source https//www.bookbusinessmag.com
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
9
BENEFITS OF PRINT MEDIA ADVERTISEMENT.
  • 6. HIGH QUALITY
  • Typically, print media represent high quality
    images.
  • Best paper quality and natural life colour in
    media ads brings an edge over other medias
  • This allows for the best representation of your
    product.

Source https//www.bookbusinessmag.com
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
10
About System Electronics Optronics Pvt. Ltd.
11
About System Electronics Optronics Pvt. Ltd.
  • System Electronics Optronics Pvt. Ltd. is
    Indias leading one stop services for the
    printing, packaging labelling industry
  • From designing, installing, repairing
    refurbishing to maintaining, we are focussed
    engineering company that stands for just two
    things right support bright engineering
  • We have designed more than 36 products for the
    printing, packaging labelling industry
  • We have more than 10 international and national
    industry partners

Source Statistia https//www.statista.com/statist
ics/235829/value-of-the-print-industry-in-india/
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
12
About System Electronics Optronics Pvt. Ltd.
  • Our services
  • Design
  • Our engineers excel in designing ingenious
    solutions customised to match your specific
    needs.
  • For more information http//www.systemelectronics
    .in/design.php
  • Installation
  • We are experienced in installing more than 100
    variants of imported domestic printing,
    packaging labelling machinery.
  • For more information http//www.systemelectronics
    .in/installation.php

Source Statistia https//www.statista.com/statist
ics/235829/value-of-the-print-industry-in-india/
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
13
About System Electronics Optronics Pvt. Ltd.
  • Our services
  • Repair Refurbish
  • Through years of experience and insight, we have
    perfected the art of repairing refurbishing all
    types of printing, labelling packaging machines
  • For more information on repairing services
    http//www.systemelectronics.in/repair.php
  • For more information on refurbishing services
    http//www.systemelectronics.in/refurbish.php
  • Annual Maintenance
  • A stitch in time saves nine. We believe in it and
    adhere to this simple philosophy through our
    annual maintenance services.
  • For more information http//www.systemelectronics
    .in/annual-maintenance.php

Source Statistia https//www.statista.com/statist
ics/235829/value-of-the-print-industry-in-india/
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
14
About System Electronics Optronics Pvt. Ltd.
  • Our products
  • ECP 2000M
  • ECP 2000M is a micro-controller based unit that
    controls the flow of ink in offset machines.
  • For more information on repairing services
    http//www.systemelectronics.in/ecp2000m.php
  • ECP 21000M
  • An advanced version of ECP 2000M, this is also a
    micro-controller based unit that controls the
    flow of ink in offset machines.
  • For more information http//www.systemelectronics
    .in/ecp2001m.php

Source Statistia https//www.statista.com/statist
ics/235829/value-of-the-print-industry-in-india/
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
15
About System Electronics Optronics Pvt. Ltd.
  • Our products
  • Embedded Damping Control
  • A micro controller based unit, the Embedded
    Damping Control is a simple, reliable user
    friendly unit to synchronise the speed of damping
    motors with that of the machine.
  • For more information http//www.systemelectronics
    .in/embedded-damping-control.php
  • Photocell Controller
  • The digital photocell is a micro controller based
    unit with a display unit and an I/O interface to
    communicate various inputs and outputs between
    the controller and the machine
  • For more information http//www.systemelectronics
    .in/photocell-controller.php

Source Statistia https//www.statista.com/statist
ics/235829/value-of-the-print-industry-in-india/
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
16
About System Electronics Optronics Pvt. Ltd.
  • Our products
  • Stamping Unit
  • This is a micro-controller based unit that
    eliminates the use of high maintenance chains
    clutches by replacing them with low maintenance
    high capability electronic foil devices
  • For more information http//www.systemelectronics
    .in/stamping-unit.php

Source Statistia https//www.statista.com/statist
ics/235829/value-of-the-print-industry-in-india/
http//www.systemelectronics.in/ Indias
leading one stop services company for the print,
packaging labelling industry
17
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