business development

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SEO Techniques

• Leadscribe

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SEO Techniques

• White Hat
• Black Hat
• Gray Hat

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White Hat

•  White Hat SEO refers to any practice that
  improves your search performance on a search
  engine results page (SERP)while maintaining the
  integrity of your website and staying within the
  search engines' terms of service.

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• These tactics stay within the bounds
  as defined by Google. Examples include
• Offering quality content and services
• Using descriptive, keyword-rich meta tags
• Making your site easy to navigate

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Black Hat SEO Techniques

• Black hat SEO refers to a set of practices that
  are used to increases a site or page's rank in
  search engines through means that violate the
  search engines' terms of service. The term "black
  hat" originated in Western movies to distinguish
  the "bad guys" from the "good guys," who wore
  white hats (see white hat SEO).
•  Recently, it's used more commonly to describe
  computer hackers, virus creators, and those who
  perform unethical actions with computers.
• https//designhammer.com/blog/17-black-hat-seo-tec
  hniques-avoid

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• Content Automation
• Doorway Pages
• Hidden Text or Links
• Keyword Stuffing
• Reporting a Competitor (or Negative SEO)
• Sneaky Redirects 
• Cloaking
• Link Schemes
• Guest Posting Networks
• Link Manipulation (including buying links)
• Article Spinning
• Link Farms, Link Wheels or Link Networks
• Rich Snippet Markup Spam
• Automated Queries to Google
• Creating pages, subdomains, or domains
  with duplicate content
• Pages with malicious behavior, such as phishing,
  viruses, trojans, and other malware

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cloaking

• Cloaking is a search engine optimization (SEO)
  technique in which the content presented to the
  search engine spider is different from that
  presented to the user's browser.

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meta tag stuffing

• In normally meta-tag keywords are using on the
  web pages related to the purpose of good SEO
  tactics. But if you using many times that
  particular meta-tag keyword means are referred as
  keyword stuffing

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Gateway pages

• It is referred as the website consist number of
  keyword instead of more contents. They will fill
  the pages by using the same words again and again
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Keyword stuffing

• It is also same as Meta tag stuffing it is a
  process of using more times of a particular
  keyword to make your site at a top position.

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Gray Hat

• Gray Hat SEO is an SEO practice that's riskier
  than White Hat SEO, but one that may or may not
  result in your site being banned from search
  engines and their affiliate sites.
• Generally, Gray Hat SEO practices belong in
  neither the Black Hat nor White Hat category
  because the terms of seo
• it is what its name suggests. Its somewhere in
  the middle of white and black and if used by a
  professional, can still be effective.

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• It is what its name suggests. Its somewhere in
  the middle of white and black and if used by a
  professional, can still be effective.
• Grey hat consists of techniques such as
• Cloaking
• Purchasing old domains
• Duplicate content
• Link buying
• Social media automation and purchasing followers