HSA 505 Learn/newtonhelp.com

1
HSA 505 Learn/newtonhelp.com
2
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 1 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 1 Discussion 1 -
• Please respond to the following "The Product
  Life Cycle Part"
•  Assess the value of the product life cycle as a
  tool for product succession planning and related
  product management activities. Give your opinion
  on whether or not the Product Life Cycle can help
  health care managers in promoting portfolio
  planning, strategy formulation, and forecasting.

3
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 1 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 1 Discussion 2 -
• Please respond to the following "New Product
  Process"
•  
• Create an argument in support of the assertion
  that the Product Life Cycle enhances marketing
  outcomes in the health care industry. Provide
  support for your argument.

4
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 2 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 2 Discussion 1 -
• Please respond to the following "Marketing
  Growth and Strategic Planning"
•  
• Justify the assembly of a balanced product
  portfolio by marketing managers as a means of
  ensuring extended success in the health care
  market industry. Provide two (2) real-life
  examples to support your rationale.

5
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 2 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 2 Discussion 2 -
• Please respond to the following "Market
  Expansion and Drivers Management"
•  
• Interpret the importance of continually pursuing
  opportunities for growth within the health care
  marketplace,

6
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 3 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 3 Discussion 1 -
• Please respond to the following "Brand Design
  Model"
•  
• Evaluate the value of assigning appropriate brand
  identities to represent health care goods,
  services, and institutions. Provide support for
  your rationale.

7
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 3 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 3 Discussion 2 -
• Please respond to the following "Brand Portfolio
  Molecule and Brand Report Card"
•  Based on your review of the Learnscape scenario
  titled Learnscape 3 Recover and Retention,
  explain the fundamental reasons why brands do not
  exist in isolation but do exist in larger
  environments that include other brands.

8
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 3 Product Development
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 3 Product Development -
• Health services continue to affect the gross
  domestic product, and this dramatic
  transformation has great demands on each dollar
  spent to deliver patient-centered products.
  Health care marketing must be repeatedly applied
  and practiced strategically to include
  environmental dimensions, such as technology,
  socioeconomics, competition, and regulatory.

9
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 4 Case Study 1 Revitalizing a Brand
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 4 Case Study 1 Revitalizing a Brand
  -
• Read the case study titled Revitalizing a
  Brand, located in the online course shell. Use
  the Internet or Strayer databases to research the
  branding and communication strategies of one (1)
  health services organization that is similar to
  the health services organizations mentioned in
  the case study.

10
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 4 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 4 Discussion 1 -
• Please respond to the following "Brand Stretch
  Spectrum and Market Product Grid"
•  Assess the importance of evaluating newly
  developed health care products in order to
  determine whether the products should carry
  existing brand names or whether they should be
  assigned new brand names..

11
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 4 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 4 Discussion 2 -
• Please respond to the following "Lateral
  Marketing Strategy"
•  Assess the value of target marketing as an
  effective health care marketing strategy.
  Appraise the degree to which vertical and
  traditional segmentation help marketing managers
  use target marketing strategies.

12
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 5 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 5 Discussion 1 -
• Please respond to the following "Marketing
  Segment and Perceptual Map"
•  
• Evaluate the value and utility afforded by Philip
  Kotlers Segment-by-Segment Invasion Plan as a
  tool for mapping current and future market
  segment pursuits. Provide support for your
  rationale.

13
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 5 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 5 Discussion 2 -
• Please respond to the following "Product Ladder
  and Hierarchy of Needs"
•  
• Assess the importance of the Ries and Trouts
  Product Ladder as a target marketing device
  within the health care industry. Provide a
  rationale for your response.

14
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 6 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• HSA 505 Week 6 Discussion 1

15
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 6 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 6 Discussion 2 -
• Please respond to the following "Customer
  Experience Management"
•  Based on your review of the Learnscape scenario
  titled Learnscape 1 Staying Relevant, examine
  the potential mutual benefits that are afforded
  to health care organizations and their respective
  customers populations when health care
  organizations design and manage all-encompassing
  customer experiences.

16
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 7 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 7 Discussion 1 -
• Please respond to the following "Understanding
  Customer Wants and Needs and PEST Analysis"
•  Argue whether or not you believe that health
  care marketers must understand customers and
  their perceptions of product offerings in order
  to effectively monitor prowess at addressing and
  satisfying customer wants and needs.

17
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 7 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 7 Discussion 2 -
• Please respond to the following "Michael
  Porters Five Forces Model"
•  
• Examine the key reasons why intense competition
  and rivalry characterize the health care
  industry. Suggest one (1) example to support your
  rationale.

18
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 7 Stopping Outshopping
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 7 Stopping Outshopping -
• Read the case study titled Stopping
  Outshopping, located in the online course shell.
  Then, use the Internet or Strayer databases to
  research similar marketing strategies in the
  health care industry.
•  

19
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 8 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 8 Discussion 1 -
• Please respond to the following "Competition
  Model"
•  Justify the fundamental reasons that marketers
  should closely monitor the actions of rivals in
  order to proactively address developing issues,
  events, and circumstances. Provide one (1)
  example of such successful close monitoring to
  support your rationale.

20
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 8 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 8 Discussion 2 -
• Please respond to the following "Marketing
  Management Tools"
•  Based on your review of the Learnscape scenario
  titled Learnscape 2 Patient Engagement,
  analyze the benefits afforded to health care
  marketers that understand the importance of
  establishing core values that guide health care
  organizations in their strategic and tactical
  pursuits.

21
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 9 Case Study 3
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 9 Case Study 3 -
• Read the case study titled Missed
  Opportunities, located in the online course
  shell.
•  Write a four to six (4-6) page paper in which
  you
•  Examine the pros and cons from the perspective
  of Crestview Hospital of the placement of its new
  billboard directly adjacent to Briarwood Medical
  Center.

22
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 9 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 9 Discussion 1 -
• Please respond to the following "Marketing
  Strategy and Planning Tools"
•  Determine whether or not health care marketers
  need to recognize the value results from
  implementing marketing best practices across the
  multiple, varying activities that health care
  organizations carry out. Provide one (1) example
  of such recognition of value to support your
  rationale.

23
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 9 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 9 Discussion 2 -
• Please respond to the following "Generic
  Strategies and Balanced scored Card"
•  Determine whether or not you believe the process
  of formulating strategy in the health care
  industry is complex. Justify your response with
  at least one (1) example of a situation or
  scenario that supports your position.

24
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 10 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 10 Discussion 1 -
• Please respond to the following "Strategy Map"
•  Per the text, the health care industry is known
  as one of the most complex operational
  environments, placing a premium on excellence in
  strategic planning and management. Determine the
  key reasons why health care marketing
  professionals should realize such complexity.

25
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 10 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
• HSA 505 Week 10 Discussion 2 -
• Please respond to the following "Marketing Plan"
•  Based on your review of the Learnscape scenario
  titled Learnscape 4 How Are We Doing, justify
  the value of marketing plans as instruments that
  compel marketers to think about upcoming periods,
  perform routine marketing analyses and audits,
  and set marketing goals and objectives such as
  Return on Investment (ROI), etc.

26
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 11 Discussion 1
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 11 Discussion 1 -
• Please respond to the following "Course
  Completion"
•  
• Identify the most significant political,
  economic, and social forces that you believe are
  influencing changes in health care marketing
  today.

27
HSA 505 Learn/newtonhelp.com

• HSA 505 Week 11 Discussion 2
• For more course tutorials visit
• www.newtonhelp.com
•  
• HSA 505 Week 11 Discussion 2 -
• Please respond to the following "Wrap-Up and
  Takeaways!"
•  
• Identify two to three (2-3) takeaways that you
  have learned or gained from the course learning
  activities. Explain the linkage between each
  takeaway you have identified and the learning
  outcomes of this course.

28
HSA 505 Learn/newtonhelp.com