business development - SEO

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On Page Optimization

• LEADSCRIBE

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On Page Optimization
On page optimization refers to all measures that
can be taken directly within the website in order
to improve its position in the search rankings.
Examples of this include measures to optimize the
content or improve the meta tags
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Title Tags
title tag lttitlegtlt/titlegt tells both the user and
search engine about the topic of the particular
page
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Meta Tags
Meta Description
brief description about your page.
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Meta Keyword Meta Keyword provides
the information about the content of the web page
to the search engine.
Example ltmeta namekeyword Contentmen,
kids/gt
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ALT Tags
optimize them as according to your requirements.
ltimgsrcphone.jpg altBlackBerry8330/gt
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Header(H1,H2) tags
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URL Structure
Users and search engines should be able to
understand what is on each page just by looking
at the URL.
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Content
content optimization is the process
of making the content of a website more
attractive to search engines and users.
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Robots.Txt
Meta robot tag is used to tell the Robot which
page to be indexed/ followed and which should not.
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Sitemap
 a Sitemap is an XML file that is full of your
individual webpage's URLs.
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Canonical Tag
Using the canonical tag prevents problems caused
by identical or "duplicate" content appearing on
multiple URLs.
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Off Page Optimization

• Off page SEO refers to techniques that can be
  used to improve the position of a web site in the
  search engine results page (SERPs). 
• off-page SEO happens outside the site. If you
  write a guest post for another blog or leave a
  comment, youre doing off-page site promotion.

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• Blog Submission
• Directory Submission
• Social Bookmarking
• Classifieds Submission
• Yellow pages and classified
• Article submission.
• Video submission