social media marketing - PowerPoint PPT Presentation

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Title: social media marketing


1
Social Media Marketing
  • LEADSCRIBE

2
YouTube
  • YouTube can be a great source of leads. The
    primary action is to create a YouTube channel
    add your logo, color scheme, and a whole
    description of your services. Once youve done
    this, add a feature video of yourself to present
    yourself to potential clients. At this point, you
    can start building listing videos, but as in all
    other social media platforms, the objective is
    not to saturate your content with too many sales
    pitches. Also post videos highlighting popular
    spots in your neighborhood, virtual tours, or
    drone videos of beautiful properties.

3
Pinterest
  • Its all about the tactics what kinds of
    photos you share, which groups you join, the
    quality of your pins, and how you stand out.
    Diversify your pins to appeal to prospective
    clients dont post only listings all the time.
    Listings should make up only about 10 of all
    your pins. Ideas for other boards besides
    listings include an interior design board, a home
    improvement board, or a gardening board to appeal
    to a broader audience. Several leads get lost on
    Pinterest when they are left without information
    or a way to find out more about a photo.

4
Facebook
  • If theres only one social media platform that
    you choose to leverage, it should be Facebook,
    the largest social media site with over 2 billion
    users. You can market to prospective clients on
    Facebook for free. The first step is creating a
    Facebook business page if you dont already have
    one. Another good strategy is to choose
    frequently shared content online. You can also
    use Facebook Advertising to target specific types
    of leads.

5
LinkedIn
  • This is probably because this social media
    platform serves more of a professional purpose
    than a social one. People dont come to LinkedIn
    to comment on friends posts or to browse photos.
    They come to LinkedIn to search for people in
    their network, and this is what real estate
    agents should focus on.

6
Instagram
  • You can also update your Instagram account
    with photos of your recent wins and, when
    possible, post testimonials from your clients to
    boost your reputation. Stay on top of the most
    relevant and popular hashtags specific to your
    farm area so people can find your posts. Hashtags
    work similarly to long-tail keywords you use for
    your websites SEO. Use these hashtags on your
    posts but remember not to overdo them to avoid
    drowning the link to your blog or website.
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