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Diston Institute is one of the best digital marketing institute in dehradun. It is a training division of IT Company ” Diston Infotech PVT LTD “. We offer Digital marketing course and web development Course with internship as well. We believe on innovation and creative ideas and try to implement those into our actual training modules. – PowerPoint PPT presentation

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Title: naren1612 (1)


1
DISTON INSTITUTE IS BEST FOR DIGITAL MARKETING
COURSE
2
Are You Looking For Digital Marketing Course In
Dehradun?
  • If yes, so Diston institute is best for digital
    marketing course. The plus point is Diston
    institute run by Diston infotech pvt ltd. SO THEY
    PROVIDE CLASSES IN THE systematic MANNER SO THAT
    ALL STUDENTS can LEARN DIGITAL MARKETING easily
    and the main thing Diston institute believe in
    practical as compare to theory. The faculties
    have highly experienced, and location and
    environment are too good. It is located in the
    main point of the city. 

3
Topic Of Digital Marketing
  • 1. DIGITAL MARKETING
  • 2. SEO ( Search Engine Optimization )
  • 3. SMM ( Social Media Marketing )
  • 4. SMO ( Social Media Optimization )
  • 5. PPC ( Pay Per Click )
  • 6. Data Analysis of 219

4
DIGITAL MARKETING
  • Digital marketing refers to any type of marketing
    activity that applies any forms of digital
    technology. Digital marketing activities include
    conducting market research using digital
    marketing research tools such as Google Keyword
    Planner, analyzing marketing performance using
    digital analytics software such as Adobe
    Analytics, and launching digital display ads
    using digital advertising platforms such as
    Google Marketing Platform.

5
SEO( Search Engine Optimisation )
  • SEO stands for Search Engine Optimization, which
    is the practice of increasing the quantity and qua
    lity of traffic to your website through organic
    search engine results.
  • To understand the true meaning of SEO, let's
    break that definition down and look at the parts
  • 1. Quality of traffic. You can attract all the
    visitors in the world, but if they're coming to
    your site because Google tells them you're a
    resource for Apple computers when really you're a
    farmer selling apples, that is not quality
    traffic. Instead you want to attract visitors who
    are genuinely interested in products that you
    offer.
  • 2. Quantity of traffic. Once you have the right
    people clicking through from those search engine
    results pages (SERPs), more traffic is better.
  • 3. Organic results. Ads make up a significant
    portion of many SERPs. Organic traffic is any
    traffic that you don't have to pay for.

6
SMM( Social Media Marketing )
  • SMM (Social Media Marketing) is the use of social
    media platforms to foster interest, engage with a
    target market and achieve certain business goals.
    These goals may be ones such as thought
    leadership, brand awareness, fundraising, and
    sales.

7
SMO( Social Media Optimisation )
  • Smo is the next wave of online marketing and is
    the perfect marriage between SEO and social
    media. As a business trying to gain customers
    online today, you cant do it without addressing
    the critical intersection of online visibility
    and customer interaction. Thats what SMO is
    designed to do.
  • SMO is a technique designed to promote your
    product, service, or company through various
    social channels. It includes video sites like
    YouTube, networking sites like Facebook, Twitter,
    and LinkedIn, bookmarking sites like Stumbleupon
    and Reddit, and much more

8
PPC( Pay Per Click )
  • PPC (Pay-per-click) advertising involves placing
    adverts across the internet that people click on
    and arrive at your website. The most common PPC
    campaigns are through Google Adwords where you
    pay the search engine to show your ad when a user
    enters a specific keyword.
  • Social PPC In certain ways, SMM works in a
    similar way to PPC marketing. Facebook Ads allows
    users to create ads and target an audience, much
    like Google AdWords. Social PPC is advertising
    placed on a social platform with a price assigned
    on a per-click basis.

9
Data Analysis of 219
10
DISTON INSTITUTE FOR DIGITAL MARKETING
THANK YOU
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