Strategies about Marketing – Accounting Firm in Dubai - PowerPoint PPT Presentation

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Strategies about Marketing – Accounting Firm in Dubai

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We are one of the leading accounting firm in the UAE. Mars Group provide accounting data that helps you identify areas of your business that offer growth opportunities. Our marketing strategy must be based on research and careful planning. Marketing is important to accounting firms, because finding new clients or increasing business with existing clients helps a practice to earn more fees and expand. – PowerPoint PPT presentation

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Title: Strategies about Marketing – Accounting Firm in Dubai


1
Mars Group
  • Mars Group is one of the best leading accounting
    firms in Dubai by offering IT and cyber security,
    digital marketing and VAT consultancy services
    with experienced professionals. Our expert staff
    helps the business owner by providing customized
    service to achieve their objectives with maximum
    efficiency.

https//marsgroup.ae/accounting-services/
2
About Us
  • MARS Group is founded in Dubai by a team of
    qualified professionals with years experience
    and expertise in Business Management and
    Consultancy. MARS is registered with FTA in UAE
    as TAX AGENCY. MARS Group offers range and
    diversity of skills and technical expertise
    available within the firm and through our
    affiliation to respond to every client situation
    throughout the United Arab Emirates and
    Internationally.

https//marsgroup.ae/accounting-services/
3
4 IMPORTANCE THINGS ABOUT MARKETING - ACCOUNTING
FIRM
  • As competition growing day by day in accounting
    field, you need to stand out of crowd.

4
Importance of marketing
  • Marketing is important to accounting firms,
    because finding new clients or increasing
    business with existing clients helps a practice
    to earn more fees and expand. In a small firm,
    marketing may be the responsibility of a partner
    with marketing experience or a marketing
    professional working on a part-time or freelance
    basis.
  • Marketing for accounting firms begins with
    understanding. You cant market your services to
    potential clients unless you know their needs.
  • This doesnt mean you must become an expert in
    their field. You dont have to be an engineer to
    understand the accounting needs of an engineering
    firm. But the more you understand the issues they
    face, the better your marketing will be.
  • So learn about your target market and the
    companies that operate within it. This will give
    you the edge over firms that assume every
    business is the same.

5
So learn about your target market and the
companies that operate within it. This will give
you the edge over firms that assume every
business is the same.
  • Plan - Our marketing strategy must be based on
    research and careful planning. Market research
    companies, such as Mars Group, provide accounting
    data that helps you identify areas of your
    business that offer growth opportunities. Your
    plan must determine how you want to develop. For
    example, by finding new customers, introducing
    new services or expanding business with existing
    customers.
  • Positioning - The way you position your business
    can help you get business and differentiate
    yourself from your competitors. If you want to
    position yourself as a company that offers all
    important accounting services, such as payroll,
    accounting, billing, and tax preparation, you
    will be attractive to potential clients who want
    to serve one company for all their accounting
    needs. However, they will also be exposed to
    direct competition from other companies that
    offer a variety of services. Position your
    business as a specialist for certain services,
    such as One-to-one or retail accounting,
    differentiates your company from others and
    offers clear benefits to potential customers.

https//marsgroup.ae/accounting-services/
6
  • Engagement - Companies might not want to change
    their professional advisors. Therefore you must
    be sure that the change will benefit your
    business. Take advantage of this opportunity to
    ensure that potential customers understand your
    skills and the various services you offer, and
    communicate through channels such as your
    website, voice connection, and press. Post
    accounting or tax issues on your website or in
    local newspapers showing your choices. Talking
    about accounting issues at in-house business
    meetings or conferences can give your business
    and network prospects.
  • Services - By expanding your service offering,
    you can expand your business with existing
    customers or enter new markets. If you offer
    existing accounting and payment services to
    existing customers, offer tax preparation
    services and explain the benefits of working with
    a business. If your business wants to benefit
    from the manufacturer, you should consider
    working with other companies that have industry
    experience but cannot provide the services you
    offer.

https//marsgroup.ae/accounting-services/
7
BENEFITS OF MARKETING AUDIT
  • Marketing audit has re-establish your product or
    service.
  • Marketing test to remember the purpose of the
    road of the company you can do and create.
  • Marketing tests enable evaluation of what works
    and what doesn't.
  • Marketing tests determines needs that you don't
    know.
  • Marketing test supporting companies and lives in
    new strategies and directions.

https//marsgroup.ae/accounting-services/
8
Contact Us
  • Visit Us Office 204 Bushaqer Building, PO Box
    48593, Dubai, UAE
  • Call Us 971 4 285 0950, 971 56 413 3479
  • Email Us info_at_marsgroup.ae
  • Website https//marsgroup.ae/

9
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