14 Ranking Signals For Optimization in 2019

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14 Ranking Signals For Optimization in 2019
Every SEO professional is aware of Googles
continuous process of modifying its algorithms
and introducing new ranking signals for websites.
With more than 200 ranking signals, it is almost
impossible for any SEO professional to be an
expert of each of them. However, if you work a
little intelligently, you can easily master the
most popular ranking signals for optimizing your
page.
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Relevance - A comprehensive knowledge of keywords
and search algorithms is not enough for
increasing the ranking of your webpage. To
impress Google and improve your search engine
ranking, providing relevant result is important.
The relevance of your page also needs to be in
accordance with time, location, and search
history and search pattern of the users.  Two
ranking signals related to page relevance are
Yet, the ranking signals for page optimization
changes every year and to ease your job, here you
can find 14 ranking signals for the year 2019.
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1. Search intent - To gain higher SERPs you need
to understand the intent of the visitors and
provide relevant results. Google prefers pages,
which can offer better information to visitors
and rank them higher.
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To understand the search intent, you need to
dedicate some time and experiment with different
keywords. Browse through the first page of the
result to understand the search intent. In case,
your pages do not provide similar information,
get it fixed.

• 2. CTR - This is undoubtedly one of the crucial
  relevance signal used by Google and using it
  properly will give a significant boost to the
  ranking of your page. To understand the CTR of
  your webpage, use the Search Analytics report
  provided by Google Search Console. Read the
  summary carefully and make changes in
  meta-descriptions or title tags, if required.

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Content - Writing an informative and
grammatically correct is undoubtedly important
for the survival of your page. However, that is
not enough. You also need to follow the
below-listed ranking factors when laying out the
page.
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3. Keywords - Keep your keyword close to the
page title use the main keywords in the H1 tag,
alt texts, and body of your page. Google still
considers keyword to be an important signal yet
you should not overuse it as stuffing unnecessary
keywords may make you pay penalty. However, you
can always use some related term with the main
keyword.

• 4. Comprehensiveness - Keyword is important but
  it should be used in a comprehensive piece as
  Google is striving hard to improve the search
  quality. For improving the comprehensiveness of
  your page, you can always use TF-IDF analysis.
  Know the frequency of important keywords on
  competing pages and select relevant terms on your
  page.

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5. Grammar - Proofread your content carefully
and make sure to fix all grammatical issues
before uploading it. Also, you can use tools like
Grammar and avoid mistakes as it may be
detrimental for your ranking.

• 6. Structuring the HTML - Organize your HTML
  tags in an appropriate manner so that Google can
  understand the content of your page without any
  difficulty. A mistake in framing the semantic
  markup and HTML structure can make a negative
  impact on your website. For a well-framed HTML
  consider using schema markup or Structured Data
  Markup Helper.
• 7. Create Unique Content - Duplicate content can
  get your site blacklisted by Google, so make sure
  that you produce unique In case, you are not sure
  about the plagiarism issue of your page content,
  use Copy scope and get it checked.

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8. Linking Domains and Backlinks Count - The
quantity of backlinks plays a significant role in
determining the success of your optimization.

• Backlinks- Even though several additions and
  alterations have been made by Google in terms of
  algorithms, so far nothing has substituted the
  need of backlinks. Therefore, like the previous
  years, backlinks will be a determinant factor in
  the year 2019 as well. The best way to increase
  your backlinks is to check the linking profiles
  of your competitors and compare. Also, know the
  intersection points and get yourself equipped. A
  few ranking factors related to backlinks are as
  follows

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More the number of backlinks better is the page
to Google. However, for a stronger boost, it is
better to have backlinks from different domains
and not get restricted to only a few.
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• 9. Link Authority - Quantity of links is
  important yet the quality is even more crucial.
  The links that you get should be of good quality
  else it may affect your rankings in an adverse
  manner. To ensure quality links, make sure to get
  backlink audits regularly. In case, you get some
  spammy links to your website, ask the domain
  owner to remove it.
• 10. Link Anchor Text - Even though the
  importance of anchor text has dropped
  significantly in the recent days, keyword
  enriched anchor texts are still preferred by
  search engines. Yet, the anchor text should have
  semantic relevance to the content of your page.

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• User Feedback- SEO professionals and website
  owners are facing a constant pressure of
  maintaining the quality of their content, as
  Google is giving huge importance to user
  feedback. Your page should not only be
  informative but also it should be convenient and
  super fast on every device as well as the
  browser. Therefore, to excel in this field, you
  need to concentrate on the ranking signals listed
  below 11. Page Speed - User experience is
  highly dependent on page speed as visitors do not
  want to wait patiently for your site to be
  opened. Already Google has made Speed Update
  official ranking factor for any mobile devices.
  Also, changes have been made on the PageSpeed
  Insights tool of Google and it considers both
  Optimization and Speed important criteria for
  ranking.

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Now, optimization scores are dependent on several
factors like minification, compression, redirects
etc. Therefore, to improve the ranking of your
page, give due importance to the technical
factors and make the necessary changes without
any delay.

• 12. Bounce Rate and Dwell Time - Apart from page
  speed, you also need to give importance to bounce
  rate and dwell time of your page. The success of
  this signal is highly dependent on the queries
  made. Your site will be considered worthier if
  the user completes their search just by visiting
  your page. However, if the user visits multiple
  sites, it does not undermine the quality of your
  page.

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Google also notices the bounce rate of the
visitors and consider your page to be better only
when the visitor stays in the site for more than
5 seconds to get his queries resolved. Therefore,
just making your content informative is not all
you also need to make it engaging and attractive
for the user.
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13. Page authority of the site - Page ranking is
crucial. However, it is never wise to hide your
underperforming page deep into the website. Work
on the pages as Google prefers websites which
have all the pages accessible in three clicks or
less.
Each and every page should have internal links
for the ease of your visitor.
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In case, you are not quite certain about your
site structure, use Visualization feature of
Website Auditor for your clarification.

• 14. HTTPs Sites - HTTPs have been a ranking
  signal for the past few years, starting from
  2014. As user safety is a concern of Google,
  Chrome browser warns users about the sites, which
  do not follow this norm. Therefore, for a better
  ranking, get your site migrated from HTTP to
  HTTPs.

Conclusion- To make your site rank on the top,
concentrate on the quality of your articles,
backlinks and user experience. Also, keep a watch
on your competitors and make the necessary
changes to stay ahead in the competition.
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