Title: Why should marketers care about IoT?
1Why Should Marketers Care About IoT?
2Why should marketers care about IoT?
- One of the biggest trends in Digital Marketing
- By 2025, the total database of the Internet of
Things (IoT) will cross 75 billion. - IoT has now evolved into a wide array of smart
devices, from watches to home appliances
Source www.martechadvisor.com
3Why should marketers care about IoT?
- Building Communities with IoT Devices
- Social media is still a major channel for brands
to build communities and interact with them.
Wearable technology devices, such as smart
devices, from watches to home appliances. - This allows users to share posts on different
social media platforms which will lead to
developing a new community-centered with the user
of such devices.
Source www.martechadvisor.com
4Why should marketers care about IoT?
- Conversational Commerce Rise to Connect with
their Audience - The invention of chatbots, smart audio devices,
intelligent assistants has given rise to
conversational commerce. - This allows the user to shop online, check order
status, locate the store, restaurants with these
interfaces. - This has given a new way to be connected with
their audience.
Source www.martechadvisor.com
5Why should marketers care about IoT?
- Data Availability - Create Data of The User on
their Interest - IoT deceives keeps on growing, there will be an
improvement in data generation, which will allow
marketers to find out the interest, behavior, and
preferences of their user. - This all will help marketers to benchmark for
their next marketing initiatives.
Source www.martechadvisor.com
6Why should marketers care about IoT?
- Personalization - Collect The Right Data
- As still now marketers are using strategies like
email campaigns, custom videos, product
recommendations and push notifications for
delivering a personalized marketing experience to
customers. - For this, marketers need to depend on DMPs and
CRMs to collect the right data.
Source www.martechadvisor.com
7Why should marketers care about IoT?
- Predictive Analytics- Track User Behavior
- With predictive analytics, marketers can track
the present and past activities of users, such as
purchase patterns, behavior and location details. - This will helps marketers to reactive as they can
make suggestions based on these data inputs by
users.
Source www.martechadvisor.com
8Why should marketers care about IoT?
- Improved Engagement for Ads and Content for More
Relevant Traffic - IoT devices help marketers to show extremely
relevant ads to their audiences. - This will lead to your ads getting more
engagement, which will increase sales.
Source www.martechadvisor.com
9Why should marketers care about IoT?
- Conclusion
- With the help of IoT, you can understand how your
customers interact with smart devices, home
appliances, and other IoT devices. So that you
can take the next step for your marketing
strategy.
Source www.martechadvisor.com
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