New Google Algorithm Updates | Softuvo Solutions

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New Google Algorithm Updates
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CONTENTS
01 -- Google Algorithm
02 -- Types of Algorithm
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GOOGLE ALGORITHM
PageRank is an algorithm used by Google Search to
rank websites in their search engine results.
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Types of Google Algorithm
Google Hummingbird
Google Panda
Google Penguin
Google Pigeon
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Types of Google Algorithm
RainkBrain
Google Fred
Possum
Mobile Friendly
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Google Panda
ADD YOUR TITLE HERE
The purpose of the change was to lower the rank
of "low quality sites" or "thin sites" in
especially "content farms" and return
above-quality sites from the top of search
results.
Advantages

• Resolving the issue of duplicate content.
• Effective time utilization
• Enhancing the internet browsing experience
• Reward Good SEO

Launch date February 24, 2011 Hazards
Duplicate, plagiarized or thin content
user-generated spam keyword stuffing
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Google Penguin
ADD YOUR TITLE HERE
The goal is to capture better pages that are
considered spam in search results, especially
those that do so by buying links or obtaining
them through link networks, which are primarily
designed to increase Google's ranking.
Advantages
Launch date April 24, 2012 Hazards Spammy or
irrelevant links links with over-optimized
anchor text

• More page-specific, not sitewide only
• Real-time
• Allows you to recover from a Google penalty
  faster
• More granular

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Google Hummingbird
ADD YOUR TITLE HERE
Hummingbird talks about synonyms but also
context. Nettles can also judge the context,
judging the intent of the search person to
determine what they are trying to find out.
Advantages

• Google will be able to identify and rank content
  it has indexed with relevant queries.
• Search Engine can compile voice-based queries
  more accurately.
• Search Results would be determined to best suit
  the user experience.
• Google will only return relevant search results.
  Irrelevant results will be discarded.

Launch date August 22, 2013 Hazards Keyword
stuffing low-quality content
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Google Pigeon
ADD YOUR TITLE HERE
Its purpose is to raise the local list in search
rankings. Changes will also affect the search
results that appear on Google Maps as well as the
normal Google search results.
Advantages
Launch date July 24, 2014 (US) December 22,
2014 (UK, Canada, Australia) Hazards Poor on-
and off-page SEO

• Provide better search results for people
  searching using the Google Maps or Google Places
  platform.
• Google has improved its ability to see past
  spelling errors in searches.

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Google Mobile Friendly
ADD YOUR TITLE HERE
It ensures that mobile-friendly pages rank at the
top of mobile search, while pages not optimized
for mobile are filtered out from the SERPs or
seriously down-ranked.
Advantages
Launch date April 21, 2015 Hazards Lack of a
mobile version of the page poor mobile usability

• Responsive
• Easy-to-click

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Google RainkBrain
ADD YOUR TITLE HERE
Google's using a machine learning technology
called RankBrain to help deliver its search
results.
Launch date October 26, 2015 Hazards Lack of
query-specific relevance features shallow
content poor UX
Advantages

• Use long Tail keywords
• Improve User-experince

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Google Possum
ADD YOUR TITLE HERE
The is one of the biggest Google updates to rock
the local SEO rankings in a long time. ... It's
nicknamed "Possum" by the SEO community. Possum,
unlike most other updates, affects only local
search results.
Advantages
Launch date September 1, 2016 Hazards Tense
competition in your target location

• Provide importance to the physical location of
  the searcher
• Give accurate variations between keywords to
  display different results on SERPs
• Amplify gap between local and organic filters
• Filter local results that have the same address

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Google Fred
ADD YOUR TITLE HERE
Fred targets sites that violate Google Webmaster
Guidelines.The majority of affected sites are
blogs with low-quality posts that appear to be
created mostly for the purpose of generating ad
revenue.
Launch date March 8, 2017 Hazards Thin,
affiliate-heavy or ad-centered content
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