Kinetic pairs with Big Digital to offer experiential

1
Kinetic pairs with Big Digital to offer
experiential

• By BIG DIGITAL

2

• Kinetic owner and CEO Kevin McDonald says the
  partnership makes the agency more of a one-stop
  shop fueled by data.
• OOH specializing agency Kinetic Worldwide has
  integrated experiential into its offering, thanks
  to a partnership with Big Digital.
• Big Digital, a digital-focused activation
  network, was founded in 2013 by Michael Girgis
  following the sale of his former companies,
  OneStop and Fourth Wall Media, which were both
  acquired by the Jim Pattison Group. For the last
  five years, Big Digital has been developing
  products and partnerships to meet its goals of
  providing real-time communications, media and
  advertising through outdoor and experiential.

3

• Now, its partnered with Kinetic, an independent
  agency established in Canada earlier this year
  (with a minority stake from WPPs GroupM) to
  enhance that agency offering.
• Were very aligned, not just in terms of
  offering but in terms of where we believe media
  is headed and where innovation is headed, Girgis
  tells MiC.
• Kevin McDonald, owner and CEO of Kinetic Canada,
  says the agency decided to partner with Big when
  looking at its 2020 briefings with clients.
  Were seeing that experiential and pop-up
  activation, as well as on-site media, is becoming
  more and more relevant. Clients who have used it
  already and invested in it are seeing good
  returns on those activations, and theres a much
  higher demand and it makes sense for us to have a
  strategic alignment with Big Digital to create
  that solution.

4

• Although experiential and physical activations
  are providing strong results, says McDonald, hes
  well aware that these days, many clients choose
  to go through PR agencies or even creative shops
  to activate. With diverse competition in the
  space, McDonald says he thinks two agencies with
  strong insights and tools can come together to
  create a strong solution. For us to have the
  capabilities to bring our clients and expand the
  capabilities, creating more of a one-stop shop,
  thats one less phone call to make.
• And for Kinetic, which has been working hard to
  build its profile in Canada through partnerships
  like that with MIQ and Hivestack to provide
  better analytics for real-time OOH buying this
  just means more opportunities to connect with
  clients and raise its profile as an agency.

5

• Its more of an engineered sell, Girgis adds,
  on the two agencies combined powers in the
  buying process. The tech is understood, the data
  and audience engagement are understood. Where we
  usually see a lot of phone calls and a lot of
  people involved, were reducing that theres a
  lot of data involved.
• Source http//mediaincanada.com/2019/10/04/kineti
  c-worldwide-partners-with-big-digital-to-offer-exp
  eriential/

6

• 
  -CONTACT US-
• 
  BIG Digital Corp. 116 Geary Avenue, 202a
• 
  Toronto, ON
• 
  M6H 4H1
• 
  info_at_bigdigital.ca