Mistakes to Avoid in a Corporate Video

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Mistakes to Avoid in a Corporate Video

• Corporate videos are a great way to spread the
  word about your business. According to Cisco,
  online video will account for more than 80 of
  all consumer internet traffic by 2020.
• When youre planning video content as part of
  your marketing, it can be hard to spot the
  common pitfalls you need to avoid. It would be a
  huge waste of time, money, and resources if you
  fall in the first hurdle but the good news is,
  that once you know what these common mistakes
  are youll know how to steer clear of them.
• So without further ado, lets get into some of
  the most common mistakes corporations make when
  creating their corporate video.
• Failing to Capture the Audiences Attention
• One of the most common mistakes made when
  shooting a corporate video is failing to
  consider the audiences attention. Remember that
  all videos are facing fierce competition for the
  limited attention of the audience.
• Viewers need to know exactly what to expect from
  your video before they hit play, so immediately
  inform them what result theyll get from watching
  it. Use a descriptive title that answers the
  question what is this about? that way itll be
  easier to keep the audience focused during your
  video. The viewer's time its

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extremely valuable and in return for their
attention you need to be giving them something
of great value. Having Too Many Messages The
best, clearest, and most memorable videos
generally have a single message. Giving your
viewers more can mean a higher risk of it
becoming overly complex and confusing. Even
though it can sometimes be unavoidable to have
more than one message you want to share with the
viewer, we strongly recommend that you focus on
just one message in each video. Keep your videos
as simple as possible. An Unprepared Subject For
your corporate video to be effective, the
interview subject must be properly prepped. We
dont just mean prepped for the questions they
have to answer, there are several factors that
need to be considered. For example, if youve
selected them for a video session, the way that
the subject is dressed is important. Stripes on a
shirt will dance on the screen and distract the
audience. You need to make your subject feel
comfortable when shooting the video so that they
do their best. Prepare the subject explaining the
nuances of shooting a corporate video, this
includes the subject using nouns when answering a
question. Publishing the Video Anywhere you
can After you finish editing the video you might
want to publish it as fast as possible but be
careful. This should be done when planning the
video, but if you havent, take a few minutes to
think about where you want to use your new video
to ensure that it reaches the largest number of
people from your target audience. We recommend
you do some research on your target audience to
find the best place to post your video. As said
before, you should do this while planning your
video but only after you have a clear objective
for it. For more updates on audio production stay
tuned at https//studio52.tv/video/ Studio 52
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