Customer Journey Analytics Market

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Global Customer Journey Analytics Market
Industry Trends and Forecast to 2025
Global Customer Journey Analytics Market, By
Application (Customer Segmentation And Targeting,
Customer Churn Analysis), Touchpoint (Web, Social
Media, Mobile, Email), Component (Software,
Services), Deployment Model (On-Premises, Cloud),
Organization Size (Small And Medium-Sized
Enterprises (SMES), Large Enterprises) Industry
Vertical (Government And Defense,
Manufacturing)
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global-customer-journey-analytics-market
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Report Description
Global Customer Journey Analytics Market is
expected to reach USD 23.12 billion by 2025, from
USD 5.10 billion in 2017 growing at a CAGR of
20.8 during the forecast period of 2018 to 2025.
The loyalty marketers use the term customer
journey analytics to forecast about the customer
performance, to recognize which actions work best
in a given situation and understand customer
preferences. The retail sector is one of the most
demanding for customer experience management
software, because retailers are actively emphasis
on delivering enrich customer experience while
buying and interacting with the brand or
thecompany.
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Major Key Players

• Some of the major players operating in this
  market are
• Oracle
• SAP SE
• IBM Corporation
• AIMIA Inc.
• Comarch SA.
• Bond Brand Loyalty Inc.
• Brierley Partners
• Epsilon
• ICF Inc.
• Kobie Marketing, Inc
• TIBCO Software Inc.

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Market Segmentation

• By Application (Customer Segmentation And
  Targeting, Customer Churn Analysis)
• By Touchpoint (Web, Social Media, Mobile, Email)
• By Component (Software, Services)
• By Deployment Model (On-Premises, Cloud)
• By Organization Size (Small And Medium-Sized
  Enterprises (SMES), Large Enterprises)

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Regional Analysis

• Based on geography, the market is segmented into
  five geographical regions
• North America
• Europe
• Asia-Pacific
• South America
• Middle East
• Africa

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