How to Build Strong Online Business Reputation By Customer Reviews

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How to Build Your Online Business Reputation
Through Customer Reviews
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Each year 1 in 12 small business owners
relinquishes their hope of success and closes the
doors of their business for good. The root
cause? Over 25 of business owners cite low
sales/cash flow as the primary reason for
shutting down. It is nearly impossible for new
start ups and small businesses to survive in a
competitive sector where the customer acquisition
cost is steadily outpacing the lifetime value of
each acquired customer. In 2019, digital
advertising increased by 17.6 and equated to
roughly 50 of the global ad market (accounting
for approximately 333.25 billion).
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There are various online platforms which serve as
proof of the benefits of having strong brand
authority and great reviews.
1)- Amazon Customer Reviews
Amazon was one of the pioneering digital
storefronts to enable customers to post surveys
on purchased items in 1995. Today, it remains as
one of the most significant assets for buyers
looking to make informed buying choices.
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2)- Trustpilot
Trustpilot is a place where you can proactively
increase the authority of your business and gives
customers unbiased reviews of previous shopper
experiences. While other review platforms focus
on specific products, Trustpilot allows users to
rank a wide variety of products offered by
companies, (both digital and physical) including
services.
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3)- TripAdvisor
If youre planning a vacation, a visit to the
TripAdvisor website gives you insider tips on the
best places to visit, eat and explore. As the
biggest travel site on the planet, TripAdvisor
has more than 225 million completed surveys,
assessments and photographs contributed by
explorers. These raw and unedited reviews make
TripAdvisor the perfect trip assistant.
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4)- Facebook Ratings and Reviews
Who doesnt know about Facebook reviews? In June
2019, Facebook reported a MAU (monthly active
users) figure of 2.41 billion. It feels like
everyone is using Facebook these days, and the
opportunity to engage with businesses and provide
reviews while sharing pictures of experiences is
greater now than ever before. While primarily a
site dedicated to social engagement, Facebook has
become a hub for brands to demonstrate their
social proof.
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5)- UtterNow
Utternow is Best Customers Reviews App Launched
in May 2019 with the tagline 'Mistakes should be
rectified and learnt from, not pushed aside and
forgotten' are looking to redefine the consumer
review app space. Their mobile friendly app is
easy to use where customers can rate and review
just about every store around the corner. Today,
UtterNow is host to over 500 brands and over 1000
customers. Customers who review businesses get in
return loyalty points which can be used to redeem
amazing deals.
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The Advantages of Customer Reviews
With increased competition amongst companies that
are bidding for media placement, the coming years
will prove why product and service reviews should
play a most crucial role in any business
marketing strategy. First, whether good or bad,
reviews give your organization a chance to learn
and create. Using customer feedback, you can see
exactly where your business is falling short in
addressing customer issues and remove typical
obstacles on the customer journey. 
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