Types of Social Media Content

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Types of Social Media Content -
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Realigning Social Media Marketing with Content
Writing
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As per the raw numbers published by Fracti and
Buzzstream, news articles received significantly
higher social shares than any other content type.
Businesses can thus count on newsworthy content
when producing articles and blogs for
distribution to achieve their social media
marketing targets.
Newsworthy content
With the engagement factor integrated into this
content type, it only adds value to what your
target audience might be looking for, thus
fulfilling their purpose. Resultantly, it
receives more shares and likes, making your
content popular. Some of the best content writing
agencies make sure you receive content that is
suited as per your industrys target audience
while being aligned with your digital marketing
goals.
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The CEO of Cyber Alert recently stated that
social media content today is more about
interactive factor and less about words alone.
Its the user experience that interactive content
offers that makes it stand out from the rest.
         Interactive content
Also, while the average bounce rate for all
social media content types remains at 45, it
reduces to 20 for interactive content.
Engagement results are thus high for this content
type and desired engagement can be achieved only
with a quarter of the total traffic to the site.
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Short and crisp is the mantra that social media
users follow today when scrolling through feeds.
With loads of content flooding their news feeds
every day, all they do is skin through it to find
the most precise and valuable information.
            Infographics
Short and crisp is the mantra that social media
users follow today when scrolling through feeds.
With loads of content flooding their news feeds
every day, all they do is skin through it to find
the most precise and valuable information.
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While information is the core content
integration, internet users, most of the times,
look for subtle inspiration driven by emotions.
It is now not surprising that happy and positive
emotions inspire people to take the next actions.
         Content evoking a strong, positive
emotion
A study says 25 of internet users would proceed
for the next step if they are awed by the
content, 17 by laughter, 15 by amusement, 14
by joy and 6 by surprise. When implementing
social media marketing strategies, you can thus
bank on content that evokes these emotions to
gather more likes and shares.
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The Buzzsumo study performed by OkDork concluded
that content with lists is one of the most shared
forms on social media followed by infographics.
Other popular posts that ranked high for most
shares included how-to posts, why posts and what
posts.
          Content with lists
Another finding by Hubspot suggests the highest
social traction for list posts at 22.45. As
these posts are easily skim-able and serve
perfectly for people short of time, they fit apt
with social media users who try to acquire a wide
base of information in the least possible time.
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• Facebook receives approximately 300 million image
  uploads from users across the globe every day.
• Instagram usage has increased by 1,179 in the
  past six months.
• Facebook posts with photos received 53 more
  likes than posts without photos.
• Social media post writing with images had
  engagement as high as 180 as compared to others.

    Content carrying images
Here are some staggering data regarding the
popularity of images on social media.
Now, these facts and figures are sufficient to
back up why you should include content with an
image in your posts for social media marketing.
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Are you still undecided on which content type to
use for your social media marketing campaign?
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