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SEO ON EXCELLENCE TECHNOLOGY WESITE
Lecture No.
By Name Amit Singh Roll no. 1506577 Email
amit17087_at_gmail.com Name of Department B-Tech
(CSE) GGS College of Modern Technology, Kharar.
Date (DD/MM/YY) 20/05 /2019
Friday, December 20, 2019
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Introduction

• Digital Marketing The advertising of items or
  administrations utilizing computerized channels
  to achieve purchasers. The key target is to
  advance brands through different types of
  computerized media. Computerized promoting
  stretches out past web advertising to incorporate
  channels that don't require the utilization of
  the web.
• Google Analytic Google Analytics is a
  premium web analytics service offered by Google
  that tracks and reports website traffic,
  currently as a platform inside the Google
  Marketing Platform brand.
• SEO SEO stands for Search Engine Optimization,
  which is the practice of increasing the quantity
  and quality of traffic to your website through
  organic search engine results. Two types SEO
  ON page seo and OFF page seo .
• ON Page SEO On-page SEO is the practice of
  optimizing individual web pages in order to rank
  higher and earn more relevant traffic in search
  engines.
• OFF Page SEO Off page SEO refers to techniques
  that can be used to improve the position of a web
  site in the search engine results page (SERPs).

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Conceptual Background

• The Educational Institute was a business with a
  website, and a few social media accounts. The
  institute had no advertising budget, and a
  limited marketing budget only looking for 20
  hours of marketing work/month. This institute
  wanted a digital marketing plan that focused on
  driving traffic to the website, improving search
  rankings, and growing social media pages. It also
  provide best digital marketing training in
  Chandigarh, Mohali and also provide internships
  training for this course.
•  Marketing Overview of Educational website and
  social media pages will be improved through the
  addition of content, copy and images. Web copy
  will be added to all gallery images, which
  describe each picture.
• Copy duplicate will be refreshed, to stay away
  from web crawler punishment. Extra online
  networking pages will be made, which incorporate
  Pinterest, Google, and LinkedIn. Along with
  Facebook and Twitter, all social media pages will
  receive regular posts. For some accounts, this
  will be daily while others are updated weekly

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On Page Optimization

• Website Analysis (2 hours)
• Understand the business(write few words about the
  business)
• Brainstorm the keywords and try to get the
  website related to your business
• List out all the competitor websites(5-10
  websites)
• List out the websites for last 24 hours based on
  the keywords.
• Compare the look and feel of the websites with
  respect to your websites.
• Keyword Research (3 hours)
• Identity the keywords and perform keyword search
  using keyword planner
• Use long tail keywords
• Check for the keywords in Google trends.
• Use top, best in the keywords.(based on the
  requirements)
• Content Optimization (3 days)
• Write unique content across all the pages on the
  websites.(High-quality unique content)

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On page optimization (cont.)

• Content should be Human focused.
• It should consists of H1 to H6 tags, H1 tags
  should consist of primary keywords
• The content should be minimum 200-250 words
• Check for the keyword density. It should be
  between 2.5 to 3 percent.
• Proper internal hyperlinks should be given based
  on the business
• Breadcrumb should consist of proper keywords.
• Proper navigation should be implemented.
• URL of the webpage should consist of the primary
  keywords
• Audit of the Existing Page (2 hours)
• URL Character Length
• Page file size
• Page load time
• Domain expiration date
• Website Hosting

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OFF Page optimization

• Creating Shareable Content
• Build a Strong Social Media Presence To Increase
  Off Page SEO
• Connect With Influencers for Off Page SEO
• Comment and Interact on Forums and Blogs
• Create an Outreach Campaign for Off Page SEO
• Guest Blog to Increase Off Page SEO
• Check for Broken Links on Other Sites

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Working Model

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Benefits

• The Benefit Of Understanding Your Prospects
• improved Knowledge Of Your Industry And
  Competition
• Increased Visibility In Search Engines
• Highly Qualified Traffic Reaching Your Website

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Future Scope

• User Experience will be a Top Priority
• AMP will be an important ranking factor
• Artificial intelligence will take care of the
   SERPs
• Content
• Link

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References

• www.Google.com
• www.Moz.com
• www.Ahref.com
• www.Webmaster.com
• www.Smillarweb.com

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Thanks.