Have We Evolved Beyond Today’s Dating Apps? - PowerPoint PPT Presentation

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Have We Evolved Beyond Today’s Dating Apps?

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Back in 1995 Match was the first dating site launched into the blossoming technological world. – PowerPoint PPT presentation

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Title: Have We Evolved Beyond Today’s Dating Apps?


1
Have We Evolved Beyond Todays Dating Apps?
2
Back in 1995 Match was the first dating site
launched into the blossoming technological world.
Since then, the ways we can date have continued
to grow the rise and expansion of technology,
from our desktop to the palm of our hand, has
added a new dimension to human interactions and
relationships. Whereas in previous decades you
would have to post a personal ad in a local
newspaper to get the word out to other local
singles, we are now able to sit in the comfort of
our homeor sit anywhere reallyand watch
attention pour in while were sipping our morning
coffee. A key strategy of successful dating is
to broaden the dating pool, thereby improving the
chances of finding a successful match, and dating
apps easily provide this. When dating apps first
emerged they filled a social need, and yet years
laterflash forward to 2020its fair to say
weve reached a saturation point, a kind of
plateau. No longer a shiny new toy, weve played
this game many times before and we know how it
works. With so many dating app choices a kind of
homogenous mass has been created in the
technological world and the novelty and romance
of finding the one through the convenience of a
phone is beginning to fade... We may have been
initially skeptical about trying a dating app,
and nowafter a few years of endless swipingit
appears weve come full circle, back to
skepticism, only now we have another tag-along
emotional state dissatisfaction. 
3
So how do we get out of the swiping rut? Whats
the solution? We make some changes, tweak the
preexistent app framework so it reflects the
dating experience we want. The power is still in
our hands even if it hasnt felt that way. It is
possible to have greater  security, control and
enjoyment when using a dating app, and thankfully
theres one such app on its way...
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