The Rise of Wifi Music Festival Connectivity

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By Biginternet
The Rise of Wifi Music Festival Connectivity
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The Urgency for WiFi at Music Festivals In this
day and age, it doesnt matter where you are, it
seems like you can always get connected to a WiFi
network a coffee shop, a hospital lobby, or even
on flights. There are few places left where there
is no access to WiFi.
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That being said, there is one area where access
to WiFi network seems to be lacking festivals
and organizers are just now starting to put in
place WiFi networks at their events to deliver a
better experience. The way people enjoy and
engage with festivals has certainly changed over
the years now people love sharing and flaunting
their every move, and every moment of the
festival to their family, friends, and
followers. The event industry wants to better
connect with their audience, and providing WiFi
networks is one approach that will allow them to
do so. Why You Need WiFi at Your
Festival Festivals have been popular since the
turn of the century, and every single year there
seems to be more and more of them popping up all
over the globe. In fact, from 2004 to 2014, the
number of music festivals has grown from 100 to
over 700 globally. Music festivals worldwide
generated well over 4.1 billion US dollars last
year, but as the event industry becomes more
saturated with new events and festivals, it has
become much harder to grasp the attention of
people. Organizers must therefore identify ways
to beat the competition and give participants the
best possible experience. WiFi is one competitive
edge that many organizers are not taking
advantage of.
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Today, technology has taken a major place in our
lives, and adding something as simple as WiFi can
make a huge difference to your tickets sales.
Connectivity is invaluable to the young
tech-savvy generation, and they feel a sense of
belonging and safety wherever they have the peace
of mind that they can stay connected to their
social media profiles. How are WiFi structures
reliably implemented? Since the majority of
festivals and events take place in remote
locations, setting up a reliable WiFi network is
no easy task. However, there are many companies
that specialize in this area, and they have
established different ways to keep festival-goers
and any attendees connected to the internet. For
the most part, these companies like ours will
create several different hotspots to mitigate the
size of the venue. As we mentioned earlier, the
size of festivals and events vary a lot, so being
able to provide many different WiFi hotspots can
solve this issue. When we take a look at past
festival WiFi hotspot examples, one of the most
notable hotspots was at Glastonbury in 2014. The
WiFi cows, allowed attendees to connect with 4G
WiFi hotspots, and get online. The service
provider, EE, also enabled those present to take
advantage of contactless payments at the
festivals 25 bars. The organizers thought of
ways to give more value to the festival, and they
came up with something that really paid off. As
we move forward in the digital age, this type of
service will become increasingly common and
organizers will have to think of more ways on top
of WiFi services to give value to their events.
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Is WiFi at a festival beneficial? Providing WiFi
is the logical step forward if you are looking to
attract more people to your festival or event.
Festival-goers are very enthusiastic and
motivated to share their experience on social
media, and by providing these people with WiFi,
you would be answering the need of thousands of
people. Of course, many people say that WiFi can
damage the overall festival experience at these
events, but that is not necessarily true. The
main advantage increased visibility. Picture
this 50,000 people attending your event, and
each individual constantly posting and sharing
their moments across multiple social media
platforms. Talk about a great way to get
coverage? Installing WiFi hotspots will help you
achieve that goal. When each of those 50,000
individuals making posts about their time at your
festival, they are collectively advertising your
event to their wider social circles. Adding WiFi
to your festival isnt a hard decision to make.
Talk to us about it, and we can make it a
reality. For more information about adding WiFi
to your festival or event, call Big Internet at
800-741-2924 or contact us here.
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Contact Us

• Address
• 116 Geary Ave., Suite 202A, Toronto,ON, M6H
  4H1
• Email us jeremy_at_bigdigital.ca
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