Importance of Content Marketing | smbelal.com

1
IMPORTANCE OF CONTENT MARKETING

• Steps to creating a successful content marketing
  strategy

2
TABLE OF CONTENTS
STEPS TO CREATING A CONTENT MARKETING STRATEGY
CONCLUSION
03
04
INTRODUCTION
01
IMPORTANCE OF CONTENT MARKETING STRATEGY
02
3
INTRODUCTION

• Content marketing is nothing without strategy.
  You can have the most interesting,
  thought-provoking piece of content out there, but
  its nothing if it cant be found by the right
  people. No matter what stage of your content
  creation youre in, whether youre in
  pre-planning, development, or finishing up and
  wondering how to present it to the world, now is
  the time to start thinking about the best
  strategy for optimizing and distributing that
  content to your audience.

4
DO I REALLY NEED A CONTENT MARKETING STRATEGY?

• Yes! The point of your content is to be seen,
  read, heard, and, most importantly, shared, so
  what good is your content if its never
  seen? Research has shown that countless brands
  who develop and follow a content marketing
  strategy consider their content marketing efforts
  to be more successful, found content marketing in
  general to be less challenging, and were later
  able to justify a higher content marketing budget
  that allowed them to invest in higher quality
  content.

5
STRATEGY

• Your content marketing strategy should be a part
  of any content creation your company does. While
  there are no defined rules for building a
  content marketing strategy, its important to
  include these key components

6
CONTENT MARKETING STRATEGY
2. KEYBOARD RESEARCH
3. IDENTIFY EFFECTIVE CONTENT
1. UNDERSTAND YOUR AUDIENCE
4. DECIDE ON PLACEMENT

• Understanding your audience includes
  very basic factors such as their age, gender,
  education level, and even income, but it also
  goes deeper than that. What does your audience
  want? What problems are they facing? How can your
  product or service solve those problems?
• Research your current audience and
  see whos already engaged with your brand. You
  can even set up simple online surveys to send to
  your current audience, and build audience
  profiles based on the results. Your audience
  wont fit a single category, but research can
  help you develop a primary buyer persona that
  fits the profiles of much of your audience, as
  well as several secondary personas.

• Make a list of basic keywords
  surrounding your brand, as well as any variations
  (New York painters and New York painting, for
  example.) You know your niche well, so draw from
  all possible terms used for what you have to
  offer. Once you have these keywords, integrate
  them into your content. There are a few reasons
  why
• Integrating keywords into blogs and other content
  is good for SEO and generating organic traffic.
• It allows your audience to figure out quickly
  whether or not theyve found the content they
  need before moving on.
• It establishes your brand as an authority in your
  field.

• Identifying the most effective content starts
  with identifying
• and listing to your audience, but it will likely
  also include some trial and error as you
  experiment with different types of content to see
  what works for you and your content strategy.
• Blog posts and articles
• Infographics
• Videos
• Ebooks and whitepapers
• Email newsletters
• Social media posts
• Podcasts
• E-courses and webinars

• Another reason to develop an
  understanding of your audience is to determine
  where theyre looking for online content. Are
  they searching YouTube for the latest videos on
  your niche or do they spend most of their free
  time browsing Instagram for great photos?
• For content such as blogs, articles,
  and landing pages that lead to additional
  content, implementing an SEO strategy is a good
  start. Its also important to maintain active
  business pages for any relevant social media
  platforms. Influencer marketing can be another
  effective way to expand the reach of your content
  and build brand awareness.

7
STEPS
5.DEVELOP YOUR BRANDS VOICE
6.STAY CONSISTENT
7.ANALYZE THE RESULTS

• The most successful brands develop a
  personality that its audience can recognize and
  identify with. This is often overlooked in
  content strategy, but its also one of the most
  important aspects of a brand.
• As with every stage of your content
  marketing strategy, start with your buyer
  personas. What sort of personality will they most
  identify with? Is that voice friendly, formal, or
  silly? What sort of language and terms will they
  understand? What do they not want to hear about?

• Whether its weekly, monthly, or quarterly, never
  leave your content without tracking the results.
  This can include monitoring view and click rates,
  reading customer comments and responses, or even
  tracking ecommerce stats in relation to your
  content releases. Data tracking will allow you to
  analyze the results of your content marketing
  efforts and learn whats effective and what isnt.

• The key to knowing whether your content strategy
  is effective is to stay consistent. If you make
  one post per month on Facebook, it shouldnt be
  surprising that your Facebook page isnt growing
  very quickly. Develop a content schedule and
  stick to it.

8
8. REVISIT AND REVISE
9. TRY NEW THINGS!

• Why track the data if youre not going to
  utilize the results? Its a good idea to sit down
  with your content marketing team at least once
  per year, if not once per fiscal quarter, and go
  over your current strategy. Take note of what
  worked, what didnt, and where youd like to
  improve, and adjust accordingly.

• Research is great, but it never hurts to try
  something new if your content marketing timeline
  (and budget) allow for a little experimentation.
  Jump on social media trends, try out a new
  technology, or reach out to your audience and ask
  them what theyd like to see. Just make sure
  youre always tracking the results so you can
  revisit and potentially add something new as part
  of your successful content marketing strategy.

9
CONCLUSION
WRAPPING UP!

• Now that youve developed and followed your
  content marketing strategy, its time to go
  through the entire process again! Content
  marketing strategy is a never-ending process that
  needs to be followed, analyzed, and revised on a
  regular basis if you want your strategy to be
  effective at capturing leads for your business.
  Engage, refine, and rework on a regular basis,
  and your content marketing efforts will show
  better results consistently.

10
THANKS!

• Does anyone have any questions?

• hello_at_smbelal.com
• smbelal.com

/xhubho