Why is Integrated Ecommerce Crucial for Retail Success in 2020?

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Why is Integrated Ecommerce Crucial for Retail
Success in 2020?
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We are living in a world where every retailer is
offering an omnichannel experience. Customers can
buy through the website, mobile app, or can go to
the store directly to buy their favorite outfit.
However, in an attempt to attract customers from
all channels, retailers sometimes fail to deliver
optimal experience across all the customer
touchpoints, thereby losing customer faith
gradually. It may be possible that the inventory
that is available on the store may vary from what
is visible on the mobile app, thus leading to an
unsatisfied customer. Thus, the time has come
when retailers must think of integrating front
ends with a robust retail ERP that smoothens the
path to purchase and enrich the customer
experience with their brand.
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What is Integrated Ecommerce? Integrated
ecommerce can be understood as seamless
coordination between ecommerce website (front
end) and Enterprise Resource Planning (ERP)
system for retail (back end) to create a uniform
user experience across all the customer
touchpoints, including brick and mortar, website
and mobile. Thus comprehensively, ecommerce
integration aims to deliver an enhanced user
experience through ecommerce, M-commerce, and
physical stores by depending on a robust ERP
system that has been diligently developed to take
care of retail business needs. The pursuit of
elevating customer experience for the omnichannel
business will redefine integrated ecommerce in
2020. Thus, retail ERP, like Celero ERP can help
businesses in 2020 to synchronize all the
channels while increasing revenue potential,
customer delight, and reducing operating
costs. Lets explore the specific benefits of
integrated ecommerce in 2020. How Integrated
Ecommerce will ensure Retail Success in
2020? 1.Process more number of orders An
integrated ecommerce is backed up by meaningful
and relevant data derived in real-time by ERP,
thus empowering front end to fulfill customer
requirements instantly. It aligns the data
between various touchpoints and ensures that the
maximum number of orders can be processed by
maintaining a real-time update on stock
availability.
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2.Streamline the purchase process Modern
customers make purchases from different channels
at different points of time. To ensure that they
experience a uniform interaction with the brand,
integrated ecommerce plays a significant role by
managing order management, customer relations,
inventory management, shipping, and returns.
3.Deliver personalized experience Integrated
ecommerce is powered by an advanced ERP system
that uses emerging technologies to analyze
customer behavior and offer them customized
choices. It is easy to provide tailor-made
discounts and services to customers across
different touchpoints. Moreover, ERP tracks user
behavior and, thus, is very helpful in serving
customers better at the physical store. The staff
can have the information about the users choice
when he shopped through the website, and thus
they can provide them a bespoke service.
4.Enjoy higher profit margins Profitability
increases when the process is aligned across all
the channels. When a customer places an order
from any touchpoint, it is captured by ERP at the
backend. It is reflected in the respective
dashboards of sales, accounts, warehouse, and
shipping, thereby reducing the chances of errors
increasing profitability. 5.Get a loyal base
of satisfied customers Finally, integrated
ecommerce is the key to customer delight. A
customer is happy and chooses to remain faithful
to a brand when the brand meets his expectations
across all the touchpoints. With an integrated
ecommerce, your business can offer a unified
experience to the customers, thus increasing the
quality of their interaction with the brand.
Partner with experts for seamlessly integrated
ecommerce experience   Katalyst Technologies is a
leading digital and ecommerce solutions provider
with immense industry experience and retail
expertise. Our leading product Celero ERP caters
to the requirement of retail business and helps
in building a brand image at all the touchpoints
and strengthening its omnichannel presence. 
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Demo Form https//katalysttech.com/free-demo/
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• Katalyst Technologies is a leading IT services
  and solutions company servicing clients in the
  manufacturing, wholesale distribution, life
  sciences, e-commerce, logistics, and retail
  sectors. We provide industry specific IT
  products, strategies and solutions for companies
  implementing large-scale and transformational
  projects. Our business and technology experts are
  highly-skilled and work seamlessly across
  multiple geographies, with a global footprint in
  the U.S, U.K, India, and Germany. We specialize
  in the areas of Digital e Commerce,
  Enterprise Resource Planning, Supply Chain
  Management, Engineering and Manufacturing,
  Professional Services and e Publishing.

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