5 Things To Consider When Building A Website

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5 Things To Consider When Building A Website
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Web Presence
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• Today, every business needs a web presence.
  Regardless of whether you run an established
  business or a startup, a website is your virtual
  storefront and without it, clients no longer take
  you seriously. Before, launching a website used
  to be a tedious, technical and domain-expert
  oriented job, reserved for those with deep
  pockets or technical expertise. This is no longer
  true. With more and more people adopting digital
  marketing strategies, experts have found ways to
  make website launches easy, affordable and fast.
• Even someone with a limited knowledge of web
  design and development can create a precise,
  intelligent and aesthetically pleasing website.
  Depending on your business requirements and
  budget, websites run the spectrum from cheap, DIY
  versions to impressive, dynamic and fast-loading
  websites. Regardless of whether you do the DIY
  route or hire a proper professional to do the
  job, here are a few things to keep in mind.

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Set Goals and Plan a Strategy
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• The foremost thing to implement while building a
  website is to set clearly defined realistic
  goals. Think strategically about the vision for
  your website and its purpose.
• What type of website do you want?
• What purpose will it serve?
• How will it attract customers?
• Plan every detail in a way that makes
• the implementation process easy.

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Decide Your Target Audience
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• Once your website creation goals are clearly
  defined, the next step is to decide your target
  audience. This requires market research and
  analysis. In order to attract the right audience
  and get relevant traffic to your website, it is
  crucial to know your audience and their pain
  points so you can provide them with the right
  solutions. Design the users journey through your
  website meticulously.

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Prepare Sitemaps and Wireframes
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• Wordpress The strategic planning of your website
  also includes mapping of the pages that you want
  to include in your website. Sketching out the map
  on paper will really help crystallize your
  visionat an early stage where the stakes (and
  money spent) are still low so if you make any
  mistakes they will cost you a lot less at this
  stage. Once you are sure about the mapping, build
  a low fidelity wireframe that includes the rough
  flow of your user journey. Then, build a
  high-fidelity version complete with features and
  buttons. At every stage, ensure the website is
  conveying exactly the image you want your
  business to portray.

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Focus on Content
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• Content is at the heart of effective web
  presence. The content you create and share will
  help bring more customers to your website. The
  quality of articles, blogs, descriptions of your
  website and the content within your website, as
  well as external content shared on other
  platforms will determine if customers will stay
  longer and interact with your brand.

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Conduct Split Testing
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• Last but not the least, you want to undertake
  split testing of your website once you get your
  site up. Also known as A/B testing, spit testing
  involves using different button colours,
  headlines, video titles among other controls to
  see which option gets more interest form users.
  Split testing of your website is highly
  recommended, especially if you are trying to
  build an audience in the early stages where you
  may not have such an in-depth knowledge about
  your target market.

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Call (91) 99041 53672 Email
mail_at_kinsh.in Skype kinshtech
Website www.kinsh.in