Google Analytics Terminology

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GOOGLE ANALYTICS BASIC TERMINOLOGY
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GOOGLE ANALYTICS

• Google Analytics is a powerful tool which
  provides actionable data that can help you to
  make decisions about marketing your website.
  However, while the data may be easy to get hold
  of, that doesnt make it easy to interpret and
  use, especially for newcomers. To help beginners
  here is the compiled brief glossary of the key
  terms you may come across when navigating through
  Google Analytics.

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The BASIC
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1.Pageviews

• This is the number of times users view a page
  that has the Google Analytics tracking code
  inserted. All page views are covered under this.
  Its a count of viewed pages and not individual
  visitor. If a user refreshes a page ,or navigates
  away from the page and returns ,these are counted
  as additional page views. This helps you to
  identify your most popular pages.

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1.Visits/Sessions

• Visits are individual periods of time or sessions
  ,that visitors spend on your site. This visit
  ends either after 30 minutes of inactivity or if
  the user leaves the site for more than 30 minutes
  but if the user leaves the site and returns
  within 30 minutes, this is counted as a part of
  the original visit.

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1.Unique Pageviews

• The unique pageview is the count of all the times
  the page was viewed in an individual session as a
  single event. If a visitor viewed the page once
  in their visit or five times, the number of
  unique pageviews will be counted as just one.

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1.Unique Visitor

• When a user visits your site for the first time
  ,a new visit and unique visitor both are
  recorded. But if the same visitor returns to the
  site after their initial visit, then only a new
  visit is added and not recorded as unique visitor.

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1.Bounce Rate

• A Bounce represents a visit with only one page
  view.The Bounce rate is measured in percentage.
  It represents the number of visits when users
  leave your site after just one page view,
  regardless of how long they stayed on that page.
  (Total Bounces divided by total visits)

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