MKTG 522 Great Stories /newtonhelp.com

1
MKTG 522 Great Stories /newtonhelp.com
2
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 1 DQ 1 (Market Research) For
more course tutorials visit   www.newtonhelp.com  
  Name the six steps in the marketing research
process as discussed in the Kotler text. Why
is it important to include all of these steps in
the research process?
3
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) For more course tutorials
visit   www.newtonhelp.com     Why is it
important for a company to have a well written
mission statement?
4
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 1-7 All DQs For more course
tutorials visit   www.newtonhelp.com     MKTG 522
Week 1 DQ 1 (Market Research)
5
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
For more course tutorials visit   www.newtonhelp
.com     What are some of the factors that
influence consumers buying behavior? Have the
purchasing habits of your parents and/or
grandparents influenced your buying behavior?
6
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 2 DQ 2 (Target Market Selection)
For more course tutorials visit   www.newtonhelp.c
om     What are some of the challenges faced by
marketers as they attempt to define their target
markets? How necessary is it to fine-tune your
Marketing Plan so that your target market is
clearly defined and measurable? Why is extensive
research necessary for an accurate definition of
a target market?
7
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers) For more course tutorials
visit   www.newtonhelp.com     This Tutorial
contains 2 Papers Week 3 Assignment Create the
Value Market Segmentation Analysis and a Value
Proposition Your U.S.-based company has decided
to explore the possibility of developing a
business based on the organic farm concept
Daylesforddeveloped by Lady Bamfordwhich is
successful in the
8
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 3 DQ 1 (Branding) For more
course tutorials visit   www.newtonhelp.com     Pr
octer Procter Gamble (PG) perhaps epitomizes
the ability to create highly successful brands
and marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text.
9
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
For more course tutorials visit   www.newtonhelp.c
om     As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
10
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) For
more course tutorials visit   www.newtonhelp.com  
  As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
11
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 4 DQ 2 (Marketing of Services)
For more course tutorials visit   www.newtonhelp.c
om     How is the marketing of services different
than the marketing of a product? What are the
challenges of marketing a service? How is
marketing shoes different from marketing shoe
repair?
12
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) For more course tutorials
visit   www.newtonhelp.com     This Tutorial
contains 3 PPT/Tutorials Week 5 Assignment Your
assignment this week is to review the IKEA Case
Study below. While reviewing it, consider it as
background information for your upcoming
presentation to the IKEA Senior Management
13
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
For more course tutorials visit   www.newtonhelp
.com     As part of the Marketing Mix, Place, or
Channels of Distribution, is important to
understand. What is the difference between Direct
channels of distribution and Indirect channels of
distribution?
14
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) For more course tutorials
visit   www.newtonhelp.com     Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.
15
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) For more course tutorials
visit   www.newtonhelp.com     This Tutorial
contains 2 Papers Week 6 Assignment
Communicate the Value Communicate the Value
Integrated Marketing Communications Brief Please
select a brand that has a brand problem. For
example, recent player legal troubles have been a
problem for the NFL brand. Another example is the
Bonefish Grill, the countrys second largest
16
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 6 DQ 1 (Marketing Communications)
For more course tutorials visit   www.newtonhelp
.com     Describe Integrated Marketing
Communications (IMC). Why is it so important in
the 21st century for marketers to embrace this?
What are some of the concerns of the marketer
when it comes to creating an IMC approach via the
promotional mix components of advertising, public
relations, sales promotion, direct marketing, and
personal selling?
17
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
For more course tutorials visit   www.newtonhelp
.com     Select an advertisement to which you
have recently been exposed. It can be in any paid
communications medium, such as TV, radio,
newspaper, or magazine. The ad that you select
should be one to which others in the class can
easily relate, such as Verizon's "Can you hear me
now?" ads or the Aflac ad
18
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) For more course tutorials
visit   www.newtonhelp.com     Select an
advertisement to which you have recently been
exposed. It can be in any paid communications
medium, such as TV, radio, newspaper, or
magazine. The ad that you select should be one to
19
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 7 DQ 1 (International Markets)
For more course tutorials visit   www.newtonhelp.c
om     Kellogg Company (you know them as
Kellogg's, makers of Rice Krispies, Corn Flakes,
and a variety of other cold cereal products)
celebrated its 100th anniversary a few years ago
in 2006. As with many companies, it has attempted
to expand internationally.
20
MKTG 522 Great Stories /newtonhelp.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) For more course tutorials
visit   www.newtonhelp.com     Customer
complaints about Toyota cars suddenly
accelerating were initially downplayed by Toyota
Motor Sales in December 2009, which initially
stated that it was caused by the driver's side
carpeting getting in the way of the pedal.
Toyota's announcements at the beginning of 2010,
however, suggested that
21
MKTG 522 Great Stories /newtonhelp.com