DEFINITION OF ADVANCE DIGITAL MARKETING

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THE KAPSLOG INSTITUTE OF
ADVANCE DIGITAL MARKETING
We are the best Digital Marketing Institute in
Janakpuri. Discovered the most valued digital
marketing program in Delhi NCR to launch your
Digital career.
100 JOB PLACEMENT TRAINED 1744 RPOFESSIONALS
www.institute.kapslog.in 91-7303579757
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CompleteDigital Marketing Course in Delhi
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DEFINITION OF ADVANCE DIGITAL MARKETING

• Advance Digital Marketing a umbrella term for
  the marketing for products or services using
  digital technologies, mainly on the Internet, but
  also including mobile phones, display
  advertising, and any other digital medium.

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Choose A Course That Suits Your Need
SEO Search Engine Optimization Web Development Building Websites SMO/SMM Social Media Optimization PPC Pay Per Click Campaigning
On Page Optimization Basics of HTML Facebook Marketing Campaign Optimization
Off Page SEO Website Design LinkedIn Marketing Competitor Analysis
Keyword Research Website Deployment Twitter Marketing Decoding Ads Algorithm
Lead Generation Professional Blogging Instagram Marketing Scaling Strategies
Landing Page Optimize Payment gateway Pinterest Marketing Display Optimization
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Whenever you enter a query in a search engine and
hit 'enter' you get a list of web results that
contain that query term. Users normally tend to
visit websites that are at the top of the list as
they perceive those to be more relevant tot the
query. If you have ever wondered why some of
these websites ranks better than the other then
you must know that it is because of a powerful
web marketing technique called Search Engine
Optimization (SEO).

• What is Search Engine Optimization (SEO)

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What is Web Development (Building Websites)

• Web Developing a website from scratch is a blend
  of art and science. You will learn how to create
  a website. You will learn about WordPress which
  is used in majority for developing a website
  today.
• In addition you will get your hands on HTML and
  CSS which also is crucial to create a website.
  Basics of wordpress, how to install a theme on
  wordpress, what is Widgets in wordpress. How to
  install the plugin for SEO or social media.
• Also, How to increase the website speed, Creating
  various pages dedicated to the other section. How
  to get the basics right, so you can have your own
  website in few hours. What is the wordpress
  Dashboard? What are the various options in it?
  How to find a theme according to the website you
  are designing.

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What is SMO/SMM (Social Media Optimization)

• Learn about the Viral business. How to use social
  media such as Twitter, YouTube, LinkedIn,
  Facebook, Pinterest and Instagram for promoting a
  website or a company. How to grow your business
  and widen your customer base. We will cover a
  short introduction of major Social media
  websites, How to create and implement state
  according to each site. How to monitor your
  competitors for understanding their strategy and
  tactics to get ahead of them. What are the tools,
  tips and tricks and to manage several social
  media accounts at once to boost your
  productivity?
• Our trainers will make sure you get the best
  knowledge on every platform. Upon learning this,
  you can promote or launch a brand to create value
  for your business and your users. Once you have
  learned it, you can become the expert, starting
  your career as Social media marketing expert.

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What is Pay Per Click Campaigning (PPC)

• Learn about the most effective way of advertising
  online. PPC is a way of directing traffic to
  websites by paying to publishers. You will get to
  know about many of these tools to handle the PPC
  campaign.
• Learn about tools such As Google Analytics,
  YouTube analytics, Google Keyword Planner, Google
  Ad words, YouTube advertising and Bing Ads. You
  will get familiar with Auction, Post click
  activity, and ranking algorithms.
• Everything is taught by our professional trainer
  to make sure you get the most practical hands-on
  experience. Once you have learned it, its up to
  you to choose a path. Whether to work as a
  freelancer or joining a company as PPC campaign
  manager.

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Marketing Goals / Objectives
Understanding the Buyer
Inbound Marketing
Direct Response Advertising
Rollout

• Digital Marketing Plan Strategy

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Digital Marketing Measurement

• Calculation
• ROI ?(retune on investment) (Payback -
  Investment)/Investment)100
• Many tools and systems are available to calculate
  your ROI and to measure the effectiveness of your
  digital marketing campaign.

• ROI Tools
• Google Analytics
• Google Webmasters Tools
• Basic Google Search
• Google Ad Words
• Social Media Monitoring Tools
• Sentiment Analysis Tools

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For More Details
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