Affiliate Portal: Add Magic to Your Business

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Affiliate Portal Add Magic to Your Business
Online marketing is the new phase of the digital
era. Connecting with people is the core of any
business and online marketing is the heart. To
connect with a large customer base you have
started using affiliate programs to connect with
people easily.
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Look at the below given scenario Suppose you
have a womens clothing brand and many women
often stop by your shop to purchase things for
them as well as for their friends or family. And
someone inquires about mens shopping brands and
you recommend some XYZ shops all the time as you
know about their unique collection.
But, what's happening in reality? You are marketin
g time you end up
someone elses product and every
marketing the same shop. Additionally, you are
not even getting anything in return. Just
imagine, if you can get the benefits after
finalizing the deals. Did you like the idea?
Thinking of a way you can achieve this? Dont
worry, here is a solution for you. Affiliate
Marketing In simple terms, lets understand how
affiliate marketing works.
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• Company X will be directing customers to Company
  Y where all the transactions happen and in turn
  Company X earns commissioned money on
  transactions done on Company Y.
• Affiliate marketing started in the 1990s and has
  grown rapidly. According to some of the reports,
  affiliate marketing industry is worth 6.5
  billion dollars across retail, finance, gaming,
  travel, education, etc.
• You can use them in two ways
• Consumer Based
• B2B
• Usually, affiliate programs are revenue sharing
  or pay per model. A small portion of it follows
  the cost per action.
• Lets get a sneak peek into ecosystem of
  affiliate marketing
• Participants of affiliate marketing ecosystem are
  known as publishers or advertisers. An
  advertiser is the offer provider and the
  publisher is the one who promotes the offer.
• To make the affiliate programs easy, many
  companies provide affiliate portal to
  advertisers and publishers. Once the individuals
  log in to these portals they can get various
  details like product sales, transaction history,
  etc.

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Advertisers like affiliate programs because there
is no loss to suffer as they get payment on the
basis of performance. But, businesses cannot
completely rely on single advertiser to sell
their products. On the other hand, advertisers
need to continuously build their channels of
sales and marketing and earn on the basis of
their performance. Lets look at the way
affiliate marketing portal is useful in the B2B
market To make affiliate portals a huge success
in the B2B market is a challenging task, but
success is possible. Web traffic is the key to
success in driving sales. Usually it is the
responsibility of the publisher to generate
significant traffic and make sure it returns. If
you are a high traffic publisher, it is
important to showcase the B2B features and
generate a good amount of sales. Working with B2B
publishers who have blogs makes the task easy
for B2B advertisers because advertisers can
easily understand customer interest and promote
their products. But, remember that both the
entities are independent.
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• Below, I have mentioned some steps you need to
  consider while launching your own affiliate
  marketing portal or connecting with other
  affiliates
• Understand your customer-base
• This is the first step towards your goal.
  Understand your blog readers, newsletter
  subscribers, social media followers, etc. These
  things will help you understand your customer
  better and in turn you can start getting a gist
  of the type of affiliate portal you can create
  or the affiliates you can connect with.
• Marketing your affiliate program
• You as a company have decided to start the
  affiliate program, but you need to search for
  the right website owners or bloggers who can
  help promote your companys products.
• Acquire quality traffic
• Build relation with more than one affiliate as
  this will not make you dependent on a single
  affiliate. At the same time you will also get
  quality and diversified traffic.

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Conclusion I can understand having a business
and managing an affiliate is a difficult task.
But, they will help you in increasing the sales
of your products and generating revenue.
Affiliate programs are safe because you wont
suffer loss. Additionally, make sure to use
affiliate marketing portals to make the process
easy for your affiliates.
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