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REAL ESTATE CASE STUDY
Book my Mantra
Technology  Marketing  Content
1200 Clients 96 Retained 30 Years of
Experience

• Renaissance Holdings

Web www.bookmymantra.com Email
info_at_bookmymantra.com Mobile [phone]
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Renaissance Holdings
Renaissance Holdings is among the leading
property developers in Bangalore. Since its
establishment in 1994, Renaissance Holdings has
been contributing to the transformation of
Bangalores urban landscape
Objective
At BMM we are constantly assessing and refining
strategies. That way we can replicate what
works, and address what doesnt.
Prior to reaching out to BMM, Renaissance
Holdings had an existing marketing strategy in
place, though the ratios of lead quality and lead
volume were inconsistent. So they turned to BMM
for help.
Optimum mix of Facebook advertising and other
channels to achieve ideal balance of lead
quality and lead volume.
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THE Challenge
SERVICES
TARGET
Digital Marketing PPC Google Pixel Ads -
Facebook
Improve lead quality and lead volume which were
inconsistent with the existing marketing strategy
RESULT
DURATION
1086 Leads acquired in just 45 days of Marketing
3 Months
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The TRICK
True, Facebooks advertising brings in high
volumes of traffic. But not all leads are created
equal because of issues of quality based on the
industry of the Client. .
Thats why we allocated some of Renaissance
Holdings' budget toward Paid Search and Display
Ads
Maximize Quality Leads at target cost
More often than not, Facebook brings in high
volumes of traffic at a relatively lower price,
but also usually with a lower quality of lead
Paid Search brings in a lower volume, but at a
much higher quality (yet also, at a higher price)
Trick is to figure out the right mix of total
spend across all channels to maximize ROI and
drive the best possible mix of leads
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SUCCESS MANTRA
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A user stumbles on this Ad
The success of ads is only part of a winning
marketing strategy
Ad Click takes to below landing page
We specialize in Landing Page strategy to get
maximum relevant inquires
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Our Mission
When you launch an ad campaign, youre creating a
conversation with your audiences. Consistency
throughout the journey from viewing an ad to
visiting a landing page and making contact is
paramount
In other words, if prospects are distracted or
misleading along the way, then your chances of
capturing the lead are lost.
A significant reason why we continue to drive
incredible results for our clients is our
attention to detail. We monitor everything. We
demand data and proof with every step
This information proved to be invaluable to us.
We decided to create variations of our clients
landing pages, and then a/b test them against the
original versions.
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RESULTS
We didnt make immediate changes to Renaissance
Holdings live marketing campaigns. We wanted to
see if the changes we proposed based on data
would actually increase conversions. By running
an a/b test, we could compare our versions with
Renaissance Holdings live versions of other
marketing agencies.
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WHY US
Book My Mantra is result-oriented delivering
surprising results for more than 10 years We
have a startup aura striving everyday to bring
innovation in clients business to help achieve
their goals faster
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OUR CLIENTS
BIG BRANDS
HOTELS
STARTUPS
UNIVERSITIES
REAL ESTATE
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Thank You
Web www.bookmymantra.com Email
info_at_bookmymantra.com Mobile [phone]