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Philips Case Study
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Mission, Vision and Value

• Belief Of Philips
• Philips believes in identifying and meeting the
  customers needs as the first step in Philips is
  to understand the challenges that are being faced
  by the local people.
• Once a deep insight have been gained then the
  next step includes- application of innovation,
  global footprint, strong brand, and also engaging
  the talented people.
• All these steps helps in providing a solution to
  the problems being faced by the people.

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Mission and Vision of Philips

• Mission
• The mission of Philips is to improve the lives of
  the people through innovation.
• Vision
• The vision of Philips is to make the world more
  sustainable and healthier with the help of
  innovation.
• The company has the goal of improving the lives
  of people by 2030. The company also aims at
  becoming the best place to work at for all those
  people who share the same passion as that of the
  company.
• Therefore the company will be able to provide
  superiors value for the shareholders and the
  customers.

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Business System of Philips
In order to create value for the stakeholders,
the company makes use of the Philips business
system at the heart of all its activities.
Moreover six different capitals are made use of
for this purpose.
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The Capitals of Philips
In order to create value for the stakeholders,
the company makes use of the Philips business
system at the heart of all its activities.
Moreover six different capitals are made use of
for this purpose. The six main capitals of the
Company includes- human beings, financial,
intellectual, manufacturing, social and natural
capitals respectively.
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History-Now and Then
Gerard Philips found the Philips Company in the
year 1891, who was a banker from the Zaltbommel,
and therefore he himself financed the setup or an
empty factory where the production of the Carbon
filament was started. In the year 1891- 1915,
Philips changed from the light revolution to
evolution of product.
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From the year 1915- 1925, Innovation and
diversification took place at Philips resulting
in Radio reception and X-rays. From the year
1925-1940, Philips introduced its first
televisions, electric shaver and also the first
radios. From the year 1940- 1970, Philips went
through a succession of technology breakthrough
From the year, 1970- 1980, The company
continued its innovations ofdata, sound and
images
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During the period of1980-1990, Philips became a
technological landmark, or it made the first
compact disc. During the period of 1990-2000,
the company achieved success and made some
changes that were far reaching
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During the 21st century, Philips endured
commitment to innovation
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Target sectors

• Marketing objectives of Philips
• Philips is an electronic company based in Japan
  that has been able to launch many products since
  the time it has been found. The company has been
  able to achieve a reputation, through its
  reliable and durable products and services. One
  of the major objectives of the company is to
  provide, great value to the stakeholders by
  providing goods of high quality.

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• Marketing Segmentation
• Philips company has been able to provide its wide
  range of products to the customers and In fact
  the wide portfolio of the products and services
  offered by the company helps in attracting new
  clients. The company aims at providing high
  quality goods and services at reasonable rates.
  The company helps in meeting the needs of
  customers from different segments of the society.
  
• Target marketing
• The products and services offered by Philips
  especially its electronic devices, provide value
  to customers because they are engaged in
  providing high quality goods and services which
  are also durable.The company offers a wide
  variety of goods and services to the customers
  and therefore kit is necessary for the company to
  identify its target market in across different
  countries. The Target market of Philips includes-
  the growing world economies such as Europe, North
  America, Middle East and also Asia.
• Differentiation of products and positioning
• Philips differentiates itself from other
  companies providing electronic devices because it
  provide wide variety of goods and services to its
  customers. Moreover the company provides reliable
  and durable products and services to the
  customers.

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SWOT analysis
Strengths   Competitive advantage through innovative practices. Enjoys strong position in diversified segments enables the company in achieving a vast customer base. Increased revenues due to its inorganic growth.     Weakness   Company has engaged in product recalls that has affected its brand image negatively. The company has been faced with many legal complaints in recent times
Opportunities   Growth through E-commerce There is a growth in the healthcare IT market in recent times There is also a growth in the grooming market for male       Threats   There is fierce competition in the market There are a variety of counterfeit goods available in the market The labour costs are continuously rising  
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