Zest Mélange – We are here to Fashionize India

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Zest MelangeWe are here to Fashionize India!
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• Dont just talk, act now! It is already too late
  we must decide our path to contribute towards
  saving the environment

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• These are the lines emphatically articulated by
  Dhruv Kakadia, a dynamic young entrepreneur, who
  believes that if you are agitated dont just keep
  talking, dont even wait for others to join, but
  start on your own to act. Lead your path and make
  people understand your motives through your
  actions. SAVE ENVIRONMENT- SAVE THE WORLD is the
  topic raised by most of us but how to act and
  contribute, not many would know. The way forward
  is to show with your actions seriousness, with
  the script of your mission and the attitude of
  responsibility, before projecting the objectives
  of business profitability, you will be able to
  build a community who will be in your support of
  your business vision.

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• The discussion was around the use of plastic and
  its rampant use in our lives. The pollution
  created by plastic has reached an unbearable
  level leading to irreversible damage to our
  eco-system. Dhruv, who initiated the thought of
  reducing dependency on plastic, especially the
  artificial fibre was not left alone, his motives
  of responsible business approach were understood
  by Keval Navadiya, another dynamic business
  leader, who became a powerful support for Dhruv
  to achieve his responsible business vision.

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• Keval says, Its no secret that too many of the
  plastic products we use end up in the ocean.
  Plastic pollution has a direct and deadly effect
  on wildlife. Thousands of wild animals, seabirds,
  sea turtles, seals and other marine mammals are
  killed each year due to plastic. Though its the
  Packaging industry who uses plastic the most, you
  may not be aware of the quantum of plastic
  pollution created by our clothes, manufactured
  with the fabric containing artificial fibers.
  Plastic products used by the textile industry in
  2015 was 47 million tonnes, where recycling and
  incineration to reuse and reduce the waste was
  negligible till 1980. However, these days
  companies are using waste management technology
  to reduce or reuse waste plastic.

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• Plastic fibers are a cheaper solution in fashion
  fabric but it contributes majorly in increasing
  environmental toxicity. The effect of climate
  change is at our doorstep now, we dont have to
  look at the data anymore, our surroundings will
  show the sufferings of humans, animals, plants,
  mountains, rivers and the oceans, says Dhruv.
  Nature is showing its fury and expressing loudly
  with harsh vengeful reactions you can see the
  extremities of weather in cyclones, floods,
  tsunamis, earthquakes, a sharp rise in mercury
  levels and droughts.

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• Not only this, the rising levels of oceans,
  melting of glaciers, falling quality of
  breathable air and drying of underground water is
  no less than a loud warning of nature. No time
  left, we have to act now either to mend our ways
  now or be ready to perish.

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• So the mission was clear, we had to do something
  to help people understand the gravity of this
  situation and show them how they can contribute
  to saving the environment. The momentum to act
  was set. We decided to propagate the message that
  our planets health is our health, the health of
  our land, water and air is the basic health needs
  of life to live. Though the message of conserving
  biodiversity was needed to be spread, instead of
  GYAN, we preferred to work out the way forward
  and give a solution, with what we can do, i.e. we
  fashionize people with natural material. We
  wanted to ask people to SAY NO TO USE OF PLASTIC,
  not even in their fabric. We wanted people to
  know that the clothes designed with artificial
  fibers had artificially made plastic yarn in them
  and they were cheap because they didnt have the
  purity of nature but low quality artificial
  (plastic) products

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• Therefore, finding clothes made from natural
  fibers/ natural cotton, linen etc. would surely
  contribute to their direct participation in
  environment protection. We must tell them that to
  find such products of eco-friendly nature they
  may visit www.zestmelange.com, where they can get
  products with no artificial (plastic) fibers. The
  finest quality according to us is fashionized
  quality developed in Zest Mélange products,
  created with the purity of nature, with naturally
  grown material to FASHIONIZE INDIA.

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• Dhruv and Keval have created Zest Mélange, an
  online fashion store, to achieve the vision of
  Make in India, to develop the finest
  International quality, trendiest designs and to
  FASHIONIZE men and women. Zest Mélange products
  dont use artificial/ plastic fibres in their
  material but the finest EGYPTIAN GIZA cotton and
  linen. Zest Mélange is a missionary attempt of
  Dhruv and Keval, who believe that the
  high-quality products of natural origin developed
  under quality parameters of European standard,
  will fill their consumers with a sense of pride,
  confidence and responsibility.

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• Having understood that the Earths eco-system,
  including marine life, wildlife and human life is
  under a severe attack of pollutants, the
  indiscriminate action of the past generations is
  now directly impacting our lives. A deadly mix of
  chemical pollutants, gaseous emissions, harmful
  radiations and unconcerned destruction of
  forests, their vegetation, wildlife and marine
  life has created an alarming health risk. It is
  time to adapt eco-friendly behaviour, responsible
  products and a firm resolve to consume less,
  consume natural and consume only bio-degradable
  products.

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Thanks!

• Visit Online Fashion Store
• www.zestmelange.com