9 Ways To Boost An Email Open Rate

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Email Marketing Series
9 Ways To Boost An Email Open Rate
Emails are considered to be one of the oldest but
most effective ways of marketing. It plays an
important role in todays corporate world. Thats
why email marketing is always included in almost
every marketing strategy.
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You may find a lot of reports stating that email
marketing is on its last breath. But that is not
the case still, there are marketing agencies and
marketer who finds email marketing to be more
effective and converting than any other form of
online marketing.
If you are looking to gain in-depth knowledge of
email marketing then check our latest article on
What Is Email Marketing? And How It Can Benefit
Y our Business?
In todays marketing world most of the email
marketer knows about email open rate and they
aim to achieve maximum email open rate
percentage. But due to some tiny reasons, they
fail to achieve their goal.
Therefore In this article, we will be discussing
what is email open rate and how you can optimize
your email to get higher email open rate.
What is Email Open Rate?
Email open-rate helps in analyzing the percentage
of emails opened by your existing and new
subscribers. Breaking it even simpler, an email
open rate tells you about how many people viewed
or opened the email you sent. Email open rate
may differ depending on emails Subject matter and
email subject relevance. If you are sending
emails to irrelevant people then they will not
show any interest in opening your email. And
sometimes people
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mark irrelevant emails as spam. So, optimize
your email and email list to get a higher open
rate.

• Email open rate plays an important role in giving
  you the results of your email marketing
  campaign. Every email campaign aims to achieve a
  higher email open rate but sometimes marketers
  fail to achieve maximum open rate. Due to
• Inactive email subscribers,
• The unappealing subject line,
• failed delivery,
• sending emails to the disinterested recipients,
• poor timing, etc.

So, now the question is how to increase email
open rate????
To boost your email open rate SFWP Experts have
come up with strategies that can help you in
achieving a higher email open rate.
1. Update and Clean your mailing list
If you are into bulk email processing then it is
always recommended to update and clean your
email from inactive users. You might have heard
of the advice that its good to send emails to
your subscribers to stay in touch with them. But
if your subscriber is not active then what is the
use of sending an enticing email to an inactive
user.
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Everyone is aware of the fact that new email id
creation doesnt cost a penny and people change
their email id. So, your email list can contain
users who may have changed their email id and
people who may not be interested in your
product. You can filter your list from the data
and get rid of the inactive user. Basically, an
inactive user can be someone who didnt respond
to your email from the past 8 or 9 months. Read
more on h ttps//www.sfwpexperts.com/9-ways-to-bo
ost-your-email-open-rate/
Other Blogs Link
h ttps//www.sfwpexperts.com/10-ways-to-improve-an
-under-performing-em a il-ctr-click-through-rate/
h ttps//www.sfwpexperts.com/email-marketing-serie
s-8-important-metrics-o f -email-marketing/