Benefits of Website Optimization | Prime Kreation - PowerPoint PPT Presentation

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Benefits of Website Optimization | Prime Kreation

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Optimisation is the process of making complete use of available resources. In the context of online businesses, optimisation means utilising online opportunities and editing website to get higher on web searches. It can be of many types like Content, Images, Code Optimisation, etc. – PowerPoint PPT presentation

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Title: Benefits of Website Optimization | Prime Kreation


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Benefits of Website Optimization Prime Kreation
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  • What is Optimization?
  • Optimization is the process of making complete
    use of available resources. In the context of
    online businesses, optimization means utilizing
    online opportunities and editing website to get
    higher on web searches. It can be of many types
    like Content, Images, Code Optimization, etc.
  •  
  • What is Website Optimization?
  • Website optimization improves a website to bring
    more customers. This is a process of several
    planned steps. It includes making the website
    user-friendly, as well as, crawler friendly.
  •  
  • How to optimize a website?
  • Analyze the site. Look for the areas to be
    treated.
  • When the site is functioning well, treat the
    non-user-friendly areas.
  • Focus on the right content for the right
    audience. You cannot please everybody. Stick to
    potential customers.
  • Improve search-ability.

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  •  
  • Analyze the results and repeat the whole process
    until there is no room for improvement.
  • Keyword / phrase optimization
  • Add informative content.
  • Neat and Clean code, compress the code.
  • Remove unwanted code. Discard unnecessary things.
  • Improve images.
  • Use more visual content along with text content.
  •  
  • Difference between Website Optimization and
    Search Engine Optimization.
  •  
  • Often people use them interchangeably but they
    are different. You optimize your site to derive
    the desired action from the user. You do search
    engine optimization to bring more users to your
    website. Google Bing and Yahoo are three major
    search engines. Every search engine suggests
    different methods and you should make a balance
    between all three.
  • Website optimization is the improvement process
    of the website. The process of SEO is not limited
    to the site but all its adjoining areas. It
    involves an all-round view of getting more users
    to the site. Another aspect is getting the pages
    high on SERPs (Search Engine Ranking Pages)
    through various means.

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What are the benefits of Website Optimization? It
Improves User Experience Web optimization focuses
on improving the website to every standard and
user experience is the foremost priority. This
stage involves design, reducing errors, ease of
interaction and almost everything affecting
usability.   Better aesthetics Improving the look
and feel of a website is an integral part of
optimization. However, aesthetics come after
usability and seamless functioning. The whole
process will make your website neat and clean
with a smooth finish on all types of devices and
screen sizes.   Better Conversion rate The whole
purpose behind optimization is to please the
user. We expect a happy and satisfied visitor to
be a customer. When you tailor and polish a site
to be flawless, you will eventually convert
visitors into customers. Cost efficiency It
reduces wastage of resources, makes precise
action according to the target and thus, improves
cost efficiency.
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Higher visitor satisfaction It helps in building
trust with the customers. It will establish a
brand and keep the visitors happy.   Ease of
Navigation Imagine you are standing in the middle
of a city with overlapping streets and chaotic
structures. Now imagine you have a map to stroll
through the city. Creating a well-structured
sitemap makes navigation easy for both crawlers
and users.   Better to understand Once the
navigation is clear, users can understand the
functioning of the site. Smooth navigation makes
the content easy to understand for both users and
crawlers. It is a proven way to generate
returning visitors and patrons to the
website. Mobile Optimization Making the website
responsive to different screen sizes is an
integral part of the whole process. You will not
lose the mobile internet users (which are
increasing every year) if you implement the
process correctly. Apply a responsive design that
self-adjusts to the screen size of the user to
optimize your site for different devices like
Mobile, Desktop and Tablets.
6
Brand Awareness Nice things catch more
attention. When your sites design and structure
appeals to the audience, you will be all set to
express yourself as a brand. More and more new
users will be introduced to your brand, adding
mass brand awareness.   Article Resource -
http//primekreation.com/blog/digital-marketing/be
nefits-of-website-optimisation/
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