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Gillette case study Analysis
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The history of Innovation at Gillette.

• Legacy of the company Gillette had begun with the
  help of the founder named, King C. Gillette whose
  hard work throughout 100 years of excellence had
  made the company to be able to bring the best
  shave in the world.
• The revolutionary idea that had been utilized
  into making disposable blades is all because of
  him which made the MIT scientists to be proved
  wrong in this innovation.
• This company introduced the first every three
  settings razor to be used for the purpose of
  light, heavy as well as medium sized beard.
• Introduction of no touch razor, twin blade
  shaving system as well as three blade shaving
  system was introduced by the company also with
  the adjustable razor.
• Gillette has also introduced razor with a
  lubricating strip.

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Consumer market segmentation.

• Rigid product line- the company has made its
  presence strong within the market with the help
  of multiple offerings as well as a particular
  product line that is supplementing towards
  customer loyalty along with brand recall.
• Presence in market- the Gillette company acts as
  a seller of this particular product line in more
  than a count of 180 countries worldwide with the
  help of owned business as well as units of joint
  ventures.

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SWOT Analysis of Gillette.

• Strengths -
• association with Procter and Gamble who have been
  a strong research company for consumer and goods.
  
• Continual process of innovation.
• Approach that is entirely problem based.
• Operating margins and its presence to be very
  high.
• Weaknesses-
• Products that have a relative high price within
  the market.
• Lack that is visible within the awareness towards
  customers of the company.
• Having the inclusion of more than singular spare
  parts within some of the products belonging to
  the company.

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SWOT Analysis of Gillette contd.

• Opportunities-
• Increase of importance towards beautification.
• Potential capability of growing more within the
  field of business.
• Spending propensity.
• Threats-
• Spending that is made by the company might act as
  non-sustainable.
• The competition that exists within the same field
  of business posing a threat towards the Gillette
  company from companies such as unilever and
  dollar shave club.

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Conclusion.

• Gillette as a brand within the relative field of
  business has been under the process of continual
  innovation along with technology that has made
  the company to be a premium business organization
  in the industry.
• the company has been using variously existing
  strategies for the purpose of marketing that has
  made the customers loyal and the company is in
  possession of a large base of customers.
• All of the strengths along with the contradicting
  weakness of the company has been identified.
• On the other hand, the opportunities for the
  company and the potential threats have been
  identified as well.

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