8 Important Metrics Of Email Marketing

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8 Important Metrics Of Email Marketing
Email Marketing is considered to be the most
effective way of advertising brands and
products. However, it is effective only when you
can measure the performance of your email
marketing campaign. Like other online marketing
channels, email marketing also has some metrics
that can help you in determining the success of
your campaign.
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Every email marketing campaign has different
goals to achieve. So, If you are planning to run
an email marketing campaign then it is important
to know about the email marketing metrics.
In email marketing, there are eight major types
of metrics that will help you in determining
your campaign results.

• Open Rate
• Click-Through Rate
• Spam Percentage
• List growth rate
• Conversion rate
• Bounce rate
• Overall ROI
• Unsubscribe Rate

1. What is an Email Open Rate?
Email open-rate helps in analyzing the percentage
of emails opened by your existing and new
subscribers. Breaking it, even more, simpler,
email open rate tell you about how many people
viewed or opened the email you sent.
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The open rate helps in determining the
performance of your email marketing campaign. If
you are getting less email open rate then you
should start looking for mistakes and faults in
your campaign. We have mentioned the email
marketing checklist that will help you in
optimizing your emails. An optimized email
marketing campaign always gets a higher open
rate and click-through rate.
Method to calculate Email open rate Divide the
number of unique opens (excluding that bounced)
by the number of emails sent X 100.
2. What is CTR in Email Marketing?
CTR (Click Through Rate) is one of the important
email marketing metrics in determining the
clicks and action taken on your email campaign.
Email Open rate may tell you about your email
performance in grabbing peoples attention but
CTR (click-through rate) helps in analyzing
whether your email can attract people in taking
action on it.
Click-Through Rate not only depends on the
subject line but elements like time and day
(strategic email scheduling), link positioning,
email length also helps in achieving more CTR.
Every marketer aims to achieve maximum CTR but
rates vary by industry, i.e top industries like
computer hardware and telecommunication,
nonprofits, association government, and
education-related emails get average CTR of 4.
So, it is important to focus on subtle elements
to get an attractive email click-through rate
percentage for your organization and company.
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Method to calculate Email click-through rate
dividing the number of unique opens by the
number of emails sent bounced emails.
3. What is Spam Percentage?
Spam percentage tells you about the number of
users who marked your email as spam. Nowadays if
you try sending emails to irrelevant people then
they will not hesitate in marking your email as
spam. So, you should pay attention to your email
spam percentage. It will help you in analyzing
why your emails are getting spammed and how you
can avoid it. Read more on h ttps//www.sfwpexper
ts.com/email-marketing-series-8-important-metrics-
o f -email-marketing/
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