Sms Marketing Software

1
What Precisely Is SMS Marketing Software?

• Watch this slide

2
What Precisely Is SMS Marketing Software?

• The messaging protocol which is used for
  sending and receiving text messages on mobile
  phones is known as an SMS message. All cell
  phones regardless of whether they are basic or
  the smartest are supporting SMS messaging which
  is also offered by most mobile networks and
  carriers across the world.
• It is an established fact that just around
  20 to 30 of marketing emails ever get opened and
  the rest are simply deleted by the receivers. On
  the contrary, nearly 99 of SMS messages are
  opened by the receivers which is one of the
  reasons why a number of companies are interested
  in SMS marketing.

3
What Precisely Is SMS Marketing Software?

• The fact that SMS marketing is attractive
  doesn't mean that it does not have any challenges
  which could be in the form of logistical and
  legal. Modern marketers are unaware of SMS
  marketing and in his article, we will be giving
  you some information about SMS marketing software
  which should prove helpful.
• What Exactly Is SMS Marketing Software?
• Sending a text message to anyone is not a
  difficult task and most people can accomplish
  this job even when they are waiting in line for a
  coffee. However sending a number of well-timed
  messages to a group of people, customers or
  potential clients, tracking and capitalizing on
  the results is a different ballgame altogether
  apart from being difficult. This is precisely the
  reason why the SMS marketing software has been
  developed.

4
What Precisely Is SMS Marketing Software?

• SMS marketing software gives you a platform
  which lets you customize, deploy, and control
  your campaigns of text messaging. The software
  can usually be purchased as a cloud-based
  solution indicating that it can be used by
  logging in and using it from any computer. It is
  also an indication that you are not required to
  customize your marketing campaigns on the tiny
  keyboard of your smartphone. The software has the
  following features which make it easier for you
  to manage your campaign efficiently.

5
What Precisely Is SMS Marketing Software?

• The text messaging marketing
  software comprises a collection of tools and
  applications which are designed to help the
  company begin SMS marketing and most importantly
  continue doing so in a controlled and a scalable
  manner.

6
What Precisely Is SMS Marketing Software?

• Legal considerations must also be taken
  into account before beginning an SMS marketing
  initiative because state and federal laws may
  determine who your business can send messages to
  and the reasons why the message can or should be
  sent. The United States has relevant laws in the
  TCPA which is the Telephone Consumer Protection
  Act as well as the Can-Spam Act. The TCPA was
  earlier applied only to email communications but
  presently some of its provisions have also been
  made applicable to SMS text messaging. You are
  advised to seek legal advice and determine
  whether your SMS marketing campaign will comply
  with the laws that are in place. Any failure on
  your part can result in penalties being applied
  along with significant charges. The state and
  federal laws which are applicable should be
  adhered to regardless of whether you are using
  SMS marketing software or have decided to send
  out individual messages with the help of your
  smartphone.