Sms Marketing Software - PowerPoint PPT Presentation

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Sms Marketing Software

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Our innovative business text messaging and SMS API platform delivers the results that organizations are seeking from their mobile messaging activities. Open. Engage. Convert. Business Text Messaging Done Right. – PowerPoint PPT presentation

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Title: Sms Marketing Software


1
What Precisely Is SMS Marketing Software?
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2
What Precisely Is SMS Marketing Software?
  • The messaging protocol which is used for
    sending and receiving text messages on mobile
    phones is known as an SMS message. All cell
    phones regardless of whether they are basic or
    the smartest are supporting SMS messaging which
    is also offered by most mobile networks and
    carriers across the world.
  • It is an established fact that just around
    20 to 30 of marketing emails ever get opened and
    the rest are simply deleted by the receivers. On
    the contrary, nearly 99 of SMS messages are
    opened by the receivers which is one of the
    reasons why a number of companies are interested
    in SMS marketing.

3
What Precisely Is SMS Marketing Software?
  • The fact that SMS marketing is attractive
    doesn't mean that it does not have any challenges
    which could be in the form of logistical and
    legal. Modern marketers are unaware of SMS
    marketing and in his article, we will be giving
    you some information about SMS marketing software
    which should prove helpful.
  • What Exactly Is SMS Marketing Software?
  • Sending a text message to anyone is not a
    difficult task and most people can accomplish
    this job even when they are waiting in line for a
    coffee. However sending a number of well-timed
    messages to a group of people, customers or
    potential clients, tracking and capitalizing on
    the results is a different ballgame altogether
    apart from being difficult. This is precisely the
    reason why the SMS marketing software has been
    developed.

4
What Precisely Is SMS Marketing Software?
  • SMS marketing software gives you a platform
    which lets you customize, deploy, and control
    your campaigns of text messaging. The software
    can usually be purchased as a cloud-based
    solution indicating that it can be used by
    logging in and using it from any computer. It is
    also an indication that you are not required to
    customize your marketing campaigns on the tiny
    keyboard of your smartphone. The software has the
    following features which make it easier for you
    to manage your campaign efficiently.

5
What Precisely Is SMS Marketing Software?
  • The text messaging marketing
    software comprises a collection of tools and
    applications which are designed to help the
    company begin SMS marketing and most importantly
    continue doing so in a controlled and a scalable
    manner.

6
What Precisely Is SMS Marketing Software?
  • Legal considerations must also be taken
    into account before beginning an SMS marketing
    initiative because state and federal laws may
    determine who your business can send messages to
    and the reasons why the message can or should be
    sent. The United States has relevant laws in the
    TCPA which is the Telephone Consumer Protection
    Act as well as the Can-Spam Act. The TCPA was
    earlier applied only to email communications but
    presently some of its provisions have also been
    made applicable to SMS text messaging. You are
    advised to seek legal advice and determine
    whether your SMS marketing campaign will comply
    with the laws that are in place. Any failure on
    your part can result in penalties being applied
    along with significant charges. The state and
    federal laws which are applicable should be
    adhered to regardless of whether you are using
    SMS marketing software or have decided to send
    out individual messages with the help of your
    smartphone.
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