Content Strategy vs Content Marketing

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Content Strategy vs Content Marketing
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Difference between Content Marketing and Content
Strategy
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What is Content Marketing?

• Content Marketing is a cutting edge way to deal
  with advertising that is centered on making and
  dispersing high worth substance with a reason to
  pull in, teach, animate intrigue and at last
  proselyte an intended interest group into
  qualified leads. Typical content can be videos,
  blogs, social media posts, and so on - to make a
  beneficial relationship.

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What is Content Marketing Strategy?

• When building up an effective content marketing
  strategy for your content, it's critical to
  comprehend what the expression "content
  marketing" signifies. Promoting with content
  alludes to making and sharing significant
  substance on the web. Brands should initially
  distinguish their objective market and adjust
  their content to questions they are inquiring
  about. 
• Making and sharing quality content pulls in new
  potential clients as well as can help keep up
  relationships with existing ones by augmenting
  your idea authority.
• Content ought to accomplish more than promote
  your brand's services and products. Rather than
  concentrating on an attempt to sell something,
  the content should bring out a noteworthy
  reaction from the reader. This may be sharing a
  Tweet, signing up an email newsletter, or
  downloading an eBook. Each call to action ought
  to be streamlined to accomplish a particular
  objective. ie, produce a "net new lead"!

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Content Strategy vs Content Marketing

• Content Marketing is the strategic augmentation
  of your content strategy that is centered on
  delivering, estimating, and circulating content
  to a characterized audience to yield an ideal
  result - like a customer conversion. Where
  content strategy is the vision that administers
  the reason and the why of your content including
  composed words and supporting rich media. 

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Content Marketing Types

• The absolute most well-known sorts of content
  utilized for content marketing are 
• Videos
• Case Studies
• Blog Posts
• EBooks
• Templates
• White Papers 
• Slide Shares
• Podcasts
• Social Media
• Infographics

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Six-Step Content Strategy Workflow

• Research topics Identify the patterns and topics
  that are popular. 
• Analyze type Know what content arrangement will
  reverberate best. 
• Guide content Target purchaser personas along
  with the customer journey. 
• Optimize Improve the content you need to
  increase ROI. 
• Configure site Segment, measure, and compare
  your content. 
• Report Create reports to share your prosperity.

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content-strategy-vs-content-marketing
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