What is Digital Marketing, Benefits and objectives of Digital Marketing?

1
Digital Marketing
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2
Digital marketing is the process of building and
maintaining Customer Relationships through online
activities to Facilitate the exchange of ideas,
products, and services That satisfies the goals
of both parties.
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3
Digital Marketing Mediums
Search Engine
Inbound
Social Media
Email
Mobile Apps
Websites
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4
Traditional Vs. Digital
Factor Traditional Digital
Reach Limited to Area Global
Targeting Not Specific Very Specific
Price Very Expensive Less Expensive
ROI Not Guaranteed Guaranteed
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5
Benefits of Digital Marketing
Time effort saving
Instant Feedback
Flexibility
Real time Analysis
Economical
Impactful
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6
Objectives of Digital Marketing

• Reach the Right Audience
• Reduce Bounce Rate
• Improve Conversion Rate
• Increase Percentage of Return Visitors
• Organic Traffic Volumes
• Motivate your audience
• Maximize Return on Investment (ROI)

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7

• Pay Per Click
• Video Ads
• Social media
• Email Marketing
• Display Ads

• Direct Traffic
• SEO
• Inbound Marketing
• SMO
• Email Marketing

Organic Marketing
Paid Marketing
Mobile Marketing
Reporting

• ORM
• Analytics

• Mobile Apps
• Ads in Mobiles

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8
Key Components of Digital Marketing

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Website Design ( User experience)
• Pay Per Click (PPC)
• Display Advertising ( Banner Ads)
• Affiliate Marketing
• Online Reputation Management(ORM)
• Content Marketing
• Email Marketing

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9
Area of Digital Marketing

• SEO (Search Engine Optimization)
• SMO (Social Engine Optimization)
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)

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10
Contact us
Address- Unit -240, Tower A, Spaze i-Tech Park
Sohna Road, Sector 49, Gurugram, Haryana
122018 Phone- 918383864079 or 91
8700442543 Email id- info_at_teckmovers.com or
Sales_at_teckmovers.com Website-
www.teckmovers.com
Thank You
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Contact us- 918383864079