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Title: kadysmith26 (1)


1
KIAMOTORSCASE STUDYANALYSIS
2
BUSINESS OVERVIEW
  • The motor vehicle organization of Kia Motors was
    established in the year of 1944, May. It is one
    of the ancient organizations that started with
    manufacturing bicycles and motorcycles. Now, this
    organization has progressed at a huge rate and
    specializes in manufacturing dynamic vehicles for
    the international Hyundai- KIA Automotive Group.
    Hence, this automobile organization with its new
    ventures and innovative ideas, stands as the
    fifth largest manufacturer of quality vehicles
    throughout the world.
  • The business of KIA motors case study has turned
    out to be a magnanimous one with a production of
    1.4 million vehicles every year. These vehicles
    are produced in 14 operational units that are
    covered in eight countries around the world.
    After the manufacturing is done at large, the
    next procedure is to sell out such vehicles. The
    company incorporates 3000 dealers and
    distributors that sales the vehicles around 172
    countries worldwide.

3
SWOT ANALYSIS
  • STRENGTHS- The company provides quality products
    and services to its customers. They have an
    immense brand value that attracts people
    worldwide. In terms of styling and performance
    they prove excellence too. They also incorporates
    innovative technologies to improve the
    scalability of the cars.
  • WEAKNESSES- Although they have excelled in
    manufacturing superior products, the company
    fails to arrange market value by promoting them
    throughout the world. They failed to gain the
    competitive edge because they fail in
    implementing innovating marketing strategies and
    advertisements.
  • OPPORTUNITIES- Due to the innovations in
    technologies, the government has allowed for
    green cars to be implemented in the market for a
    better quality of environment. This has proved to
    be of great scope to the company to launch new
    vehicles and sell them to a greater market.
  • THREATS- The potential threat to the company is
    that they limited themselves to a lesser range of
    customers and need to explore the market to
    increase the revenue of the company. Doing so,
    they can stand out against the other competitors
    in the market for their own benefit.

4
MARKET SOURCE
  • The market source of the automobile organization
    is spread across the whole world in some of the
    reputed countries from where the company gains a
    lucrative amount of profit through its sales.
  • KIA Motors America- Based at Irvine in
    California, this subsidiary of KIA Motors
    Corporation, stands as the best manufacturer of
    the company. It sales to 755 dealers throughout
    the Kingdom of United States and can produce
    340,000 vehicles annually.
  • KIA Motors Europe- Based in Europe, the company
    faced a lot of ups and down while manufacturing
    and selling vehicles in Europe, although they had
    a reasonable amount of increase in the sales
    since the year 2013.
  • KIA Motors Mexico- With an annual production of
    300000 cars in just one manufacturing plant, this
    subsidiary of KIA has earned a lot of revenue in
    the first half of 2016 itself and is reigning
    throughout the nation with its sales.
  • KIA Motors India- The company has a great
    production and sales with a yearly production of
    3 lakh vehicles that are sold over a network of
    250 customers touch-point throughout the nation.
  • KIA Lucky Motors Pakistan- This subsidiary of the
    company entered into a joint venture with the
    company of Lucky Cement and will prove to be a
    great market source in the upcoming year in the
    country of Pakistan. It will also have a
    manufacturing unit of its own rather than
    importing from other subsidiaries.

5
COMPETITORS
  • VOLKSWAGEN
  • This brand of automobiles came much earlier into
    the scenario than the KIA motor case study
    solution corporation, that is in the year of
    1937. The company produced vehicles that were
    termed as peoples car because of its
    smoothness and user-friendly features. Although,
    the company was initially responsible for
    producing vehicles that were used for military
    purposes. The major drawback of this company is
    that it has entangled itself into various illegal
    affairs that had a negative influence on the
    goodwill of the organization.
  • BMW SOURCE
  • The vehicles of BMW are famous for its brand
    name and reputation. Hence, they prove to be the
    greatest competitor of the KIA Motors
    Corporation. They believe in manufacturing unique
    and innovative products and sell them with unique
    marketing strategies. This is a major drawback of
    the KIA Motors Corporation because they do not
    like experimenting with marketing strategies. As
    a competitor, the BMW Source can beat KIA on the
    ground that they provide the best customer
    services in automobiles worldwide.

6
CONCLUSION
  • The motor manufacturing company of KIA Motors
    Corporation, since its foundation has made
    progress in various aspects to expand their
    business horizon. They made various innovations
    in design, styling as well as features to provide
    the optimum quality of services to their
    customers internationally.
  • However, to stand against the other competitors
    in the market, they need to create new-age
    marketing strategies to attract customers and
    thus make themselves popular in the market of Kia
    Motors case study help. They should also make
    sure to captivate the trending features in their
    models of vehicles and thus make sure that they
    are doing something unique for meeting the
    customer satisfaction.

7

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