Digital Transformation to Enhance Customer Experience in Shopping Centers

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DIGITAL TRANSFORMATION TO ENHANCE CUSTOMER
EXPERIENCE IN SHOPPING CENTERS
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• Adapt the moment and content of campaigns to the
  moment of purchase
• Analyze the type of users who arrive at the
  store or a specific space .
• Improve the alignment with the
• customers shopping experience .
• Gain operational efficiency to forecasting the
  volume of customers .

• Traffic in the store
• Behavior of the devices related to
• stores and zones.
• Cross-check with sales to know the
• relationship between traffic in the store and
  the behavior of the devices with cash flows.
• Cross-check with labor force to establish the
  relation between traffic in the store
• What can be analysed ?

• Web based application with robust dashboard for
  further reports and analysis. High quality Data
  collection for marketing and customer behaviors
  to assist effective management .

• IOT based system to know in real-time position
  of the clients inside the store and sends this
  information to system which understands the
  customers behavior.
• System make it possible to know
• customers better than ever before .

• Frequency of the customer journey
• Customer flows in the different areas of the
  store.
• Real-time responses to improve the
• experience .
• Operational management of store
• staff

• Turning the data gathered into valuable and
  actionable information for the business through
  the AI/ML .
• Opportunity which understands the
• customers behavior.

• Smartphone mobile app
• IOT Sensors Integration.

Customers behavior
Data-warehouse and analysis
Profitability of tracking
Hardware Integration
Enhanced Shopping experience
Return on investment
Traffic
Chat-BOT
Marketing
Experience
Behavior
Labor force
Planning
TECHNOLOGIES, TOOLS AND METHODS ENABLING SHOPPING
CENTERS TRANSFORMATION.
Web-Tech
INTERNET OF THINGS
BIG DATA
ROBOTICS
AR/VR
CLOUD
ARTIFICIAL INTELLIGENCE
MACHINE LEARNING
Mobile-Tech
ADDITIVE MANUFACTURING