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Title: groupfio


1
What is a customer data platform?
  • byGroup FiO

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  • CDP Institute says, a Customer Data Platform is
    packaged software that creates a persistent,
    unified customer database that is accessible to
    other systems.

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  • According to prestigious publications like
    Forbes, companies that give priority to
    data-driven marketing are six times more
    profitable year-over-year than companies that
    dont. 75 of those data-driven companies also
    see an increase in customer engagement. And,
    data-driven strategies often produce between 5-8x
    more ROI than strategies without.

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  • Results like this support that the future of
    marketing resides in the data. But, not just any
    data- its a combination of several components.
    Its Behavioral data enhanced by AI (Artificial
    Intelligence) and machine learning that is
    accurate, real-time and interconnected.

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How do enterprise-level marketers drive real
business results?
  • By getting hold of and utilizing actionable
    real-time, accurate behavioral data. Companies
    that have, dominate in their respective
    industries. Examples of Data-driven companies
    that embrace a Customer Driven Platform (CDP) are
    Amazon, Spotify, and Netflix.

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So, what is a customer driven platform?
  • Defined by the CDP Institute its packaged
    software that creates a persistent, unified
    customer database that is accessible to other
    systems.
  • At the elementary level, a CDP stores, connects
    and combines customer data to give a real-time,
    complete view of customers regardless of which
    and the number of devices or channels they
    interact with. It also supports customer
    acquisition and the customer journey.

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  • So, all the data is captured if shopper X
    follows your company on social media, or browses
    your website, or subscribes via email, or uses
    your customer service ticketing systems. Their
    behavior, types of content they prefer and
    interact with, emails they open, customer service
    interaction are all stored and updated and
    available in real-time.

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  • This is the 360-degree view of a customer that
    companies need and want. A central repository
    where everything knowable about your customer is
    captured so marketers can be better informed and
    personalize the experience for that single
    customer profile. Read more about Customer
    driven platform visit https//www.groupfio.com/b
    log/what-is-a-customer-data-platform/

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  • Thank You
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