Title: Personal and Business Development - How Digital Marketing Agencies In Canberra Use Customer Insights?
1Persona Development - How Digital Marketing
Agencies In Canberra Use Customer Insights
2- We have spoken a little about customer insights
and how they help your digital marketing agency
in Canberra define your demographic and target
audience before. You need to understand that
customer insights when done right, help create
the most appropriate and precise personas. The
customer insights that you have derived from such
a long process of research and brainstorming are
going to help you develop the most effective
persona of your buyers. It is also called buyer
persona.
3Buyer Persona - The Fictional Yet Realistic And
Generalized Representation Of Your Target
Customers
Any reputable digital agency in Canberra would
suggest that you invest a little more time and
effort in collecting customer insights to better
understand your ideal target audience. There
have been several brands in the market that have
achieved phenomenal success with reliable
customer insights. One of them is Always.
4Always
Always is a female products chain that is a part
of the PG family and was able to launch an ad
campaign that suited its target audience very
much all due to valuable customer insights
collected by them. Their LikeAGirl campaign was
appreciated and it made them easily target girls
facing puberty and experiencing new things in
life. They were able to discover that 49 of
girls were going through a lot of stress and had
an immense fear of failure among many other
things. The company used this information among
many other statistics and knowledge to launch an
ad campaign that focused on encouraging girls to
keep going on and face their fears like a true
warrior. By using customer insights and the
exceptional knowledge of your digital marketing
agency in Canberra, you can emulate such
successes as well.
5Any questions? Address Level 5, 1 Bowes Place,
Phillip, Canberra, ACT 2606 Phone 61 (02)
5104 0836 Email contact_at_falconwebsolutions.com.a
u Website https//falconwebsolutions.com.au