A Comprehensive Guide To Mobile Landing Page Design - PowerPoint PPT Presentation

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A Comprehensive Guide To Mobile Landing Page Design

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First, understand what is a landing page and what is the purpose of its development. Landing page is just like a single page layout that opens when users click on a search engine result, marketing email or an online advertisement. The main purpose of having a landing page is to attract and engage the target audience and direct them to a defined call to action. It is designed in such a way that when visitors come to the landing page. Read more on – PowerPoint PPT presentation

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Title: A Comprehensive Guide To Mobile Landing Page Design


1
A Comprehensive Guide To Mobile Landing Page
Design
First, understand what is a landing page and what
is the purpose of its development. Landing page
is just like a single page layout that opens
when users click on a search engine result,
marketing email or an online advertisement. The
main purpose of having a landing page is to
attract and engage the target audience and
direct them to a defined call to action. It is
designed in such a way that when visitors come to
the landing page they dont leave the page
without signing up or making a purchase.
2
While designing a landing page to promote a
product or service, the focus is on pointing
users towards one goal without any potential
barrier. It is mostly used by companies to
generate business through leads they have.
Therefore it is important to ensure that every
element of the user experience helps in
fulfilling that goal. Sadly, many businesses
design landing pages without even paying
attention to the context in which users will be
viewing the page. In addition to this, they dont
design the landing pages for the particular
device which users will be using to access their
landing page. However it is important to create
landing pages keeping mobile users in mind as it
will help them in understanding how to convert
people on smartphones. In case you are running
an online business and want to get some ideas
about how to design your landing page for mobile
users, chat with our designers and they will
guide you through the process of mobile landing
page design. SFWPExperts is the top web design
Los Angeles company that utilizes its several
years of experience to promote your brand through
creative web design solutions, search engine
optimization, and online marketing. Now we will
see what is the process of designing an effective
landing page for mobile devices or small
screens 1. Choose The Right Tools It is a very
important step as far as landing page development
is concerned. This is because when you have the
right coding expertise, you will be able to
build an effective landing page even from
scratch. However there are a variety of
platforms that simplify the process of landing
page development. WordPress is one among them
that facilitates the process of building
responsive landing pages if you have a hosting
service. The biggest advantage of creating
landing pages in WordPress is that it easily
integrates with plugins for forms and other
elements. However if you need
3
  • any website design, website maintenance, or
    landing page development services in any corner
    of the world, you can reach out to our Los
    Angeles web design company through phone, chat
    or email. We build gorgeous looking websites
    that attract and engage your visitors and
    generate business through them.
  • .
  • Consider Your Content Length
  • When you search on Google about what should be
    the appropriate length of landing page content,
    you will get a number of results having multiple
    answers. While one source says your content
    should be 500 words, the other recommends
    keeping it up to 1000 words. You should not trust
    either as the ideal length of your content
    depends on what products you want to sell and
    who your target audience is. You can test the
    length of your content by finding which content
    converts more visitors into customers. Apart
    from this you can also give your project to our
    Los Angeles web design company if you want
    professional designers to design your mobile
    landing page. Our in-house team of designers and
    developers collaborate to create unique websites
    that look stunning and have responsive
    navigation patterns.
  • Focus On Higher Conversions
  • Whether your product or service is being promoted
    via paid search or social media campaign, keep
    an eye on the number of conversions. This is
    because an ideal landing page should convert a
    large number of users into leads or sales. Dont
    let this goal go out of focus while you are
    trying to build brand integrity by writing great
    copy to present your product or service. Keep in
    mind you have to present your product or service
    in the limited amount of space on mobile screens
    and grab the users attention in the first few
    seconds. You can also get additional tips to
    create a conversion-focused mobile landing page
    by contacting our Los Angeles

4
  • web design company. We promise to increase your
    brand awareness by implementing simple marketing
    strategies and promoting your brand through
    various social media platforms.
  • Remove User Experience Barriers
  • Often it happens that a marketing mindset leads
    the webmasters to overlook the user experience
    while creating a mobile landing page. They might
    focus on presenting the signup form in a
    different way to impress the visitors however,
    it might turn them off if they have read the
    content and converted. Therefore it is necessary
    to review your landing page on multiple devices
    before launching any campaign so that you can fix
    the issues if any. One of the examples of user
    experience barriers is the interstitial forms
    that forces users to convert into customers.
  • Test The Website Experience
  • It is a good idea to test your website experience
    on mobile devices so that you can identify what
    elements are working and what not. The best way
    to test your website experience is to perform
    A/B testing on the placement of elements on your
    website when you launch your landing page. For
    this you can use tools such as Optimizely or
    Google Analytics free Content Experiment. For
    example, in the case of expensive products that
    have to be sold to target audience, you might
    want to test if they respond to a form they see
    immediately or if they read the content and look
    at images before converting. When you perform
    such tests and work on the results, soon you
    will be able to improve your websites user
    experience.
  • In case you feel that there is no improvement in
    your websites user experience even after making
    a lot of efforts, you can partner with our Los
    Angeles web design company and we will design
    your website with user-centric approach. We have
    award-winning designers and developers

5
with a minimum of 5 years of experience who
create websites and mobile apps that look
stunning, run smoothly and are optimized for high
traffic. 6. Improve Your Page Loading
Speed Since fast page load time is one of the
major aspects of user experience, you should
test your page loading speed in different
devices, especially in mobiles. This is because
one extra second of time spent while waiting for
an image to load could mean that you are losing
the chance to get businesses of impatient mobile
users who wanted to get information quickly.
Therefore if you want to keep your users
attention focused on your website, make sure
your web content load as quickly as possible. If
you want we can help you in creating a
high-performing website for your business that
will reduce your bounce rate and increase the
conversion rate. For that you need to share some
details with our Wordpress website design
company then their designers will create a
customized and professional website for your
business. Be informed that our company has been
ranked in the top 1 of the web design companies
in the US several times and that has inspired us
to provide better customer experience every
time. Contact Details 213-277-9177 l
a_at_sfwpexperts.com Visit Reference Profile
Websites
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