5 marketing influencers to watch

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5 Marketing Influencers to Watch
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• In all my time as a journalist for major
  publications, Ive written about some of the
  best-known business influencers like Patrick
  Bet-David, Tony Robbins, and Eric Thomas.
  Throughout 2017 Ive seen many entrepreneurs rise
  up to massive influence and notoriety. Ive also
  seen a few just as quickly lose it due to burning
  themselves out. After taking a deep look at the
  influence of some of the top entrepreneurs in
  2017, these were the ones who stuck out to me the
  most and look like they are here to stay.
• Grant Cardone
• Ive been a fan of Grant Cardone (who is also an
  Influencive contributor) since reading his
  book, The 10x Rule. After reading his book, I
  couldnt get enough of his work.
• Ive been following Grant for a while and
  continue to see him make improvements in his
  life. A major goal he set for himself is to
  become a billionaire while most people are just
  happy with making six figures. Grant is best
  known for his training programs, best-selling
  books, and for his phenomenal achievements as a
  real estate mogul. Grant has built a real estate
  empire grossing over 700M in real estate
  transactional deals.

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Grant uses social media in unconventional ways.
The so-called experts tell you what time to
post or how many posts to make on social media
per day. Instead, Grant has no regard for the
common rules, posting whenever and however much
he desires. Some entrepreneurs only make
motivational quote posts. Almost every post that
Grant shares nowadays is a video. I find that to
be more impactful than reading his words. The
greatest thing I saw Grant create in 2017 was his
10x Growth Con, where he brought in top speakers
to teach you how to become a successful
entrepreneur. His first event was a major success
that thousands attended. I look forward to
attending the 10x Growth Con event in 2018.
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• Gerard Adams
• I heard about Gerard Adams when his media
  company, Elite Daily, sold for 50 million. What
  I love about Gerard is that despite selling his
  company for 50 million, with which he couldve
  ridden off into the sunset, he decided to help
  other millennials achieve their dreams.

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Gerard has started another company
called Fownders, in New Jersey, where
entrepreneurs teach other entrepreneurs how to
become a better version of themselves, all while
building a successful business. He has now
transitioned into bringing that learning platform
online and expanding its reach to his large
online audience. He is the host of Leaders Create
Leaders, a podcast and video show where he
interviews business moguls and creators. He
originally created the podcast to provide awesome
insight on how to build and grow your own
business, what it really means to be an
entrepreneur, and how to overcome obstacles along
the way. If you follow Gerard, even if just for
a limited amount of time, I guarantee that you
will learn something that you can implement into
your business right away. Gerard wants to see you
succeed, and he holds nothing back. Gerard Adams
will help turn your vision into reality heading
into 2018.
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• Tai Lopez
• First, it was YouTube and now its Snapchat. Like
  many people, you were introduced to Tai Lopez by
  his famous Here in my garage viral YouTube ad.
  Tai Lopez is well known for his entrepreneur
  training courses and his abundant lifestyle.
• I thought I had seen enough of Tai and his ads
  on YouTube. Yet, every time I use Snapchat, there
  is Tai again with one of his video ads.

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You might have noticed that a lot of
entrepreneurs now use video ads on YouTube, but
that all came after Tai. Tai was able to corner
and dominate the market before the majority of
entrepreneurs even touched it. By doing this, he
was able to attract a large part of the market
share and get his name out to the masses. I
havent seen an ad for any other entrepreneur on
Snapchat besides Tai. This tells me something and
should tell you something too If Tai is using
Snapchat ads, he must know something that you and
I dont. Weve all seen his lavish lifestyle and
I think that its safe to say that his results
speak for themselves. Going into 2018, itll be
interesting to see if Tai continues to use
Snapchat ads or if he decides to move to another
platform.
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Josh King Madrid One of the younger influencers
of this list, I first came across Josh when I
listened to his well-known podcast show, The
Dropout Degree. His podcast is ranked in the top
100 of the business section on iTunes since being
released September 17. It has captured massive
attention across the millennial demographic.
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What fascinates me about Josh is that he dropped
out of college after only 4 months of attending
the University of California, Irvine, to pursue
full-time internet marketing. Now, at only 19
years of age, his companies have generated over
1,000,000 in revenue online. Most small
businesses never generate that much revenue and
Josh has done this before the age of 20. Josh is
a renowned marketing specialist and the Founder
of Team Jet Set. He definitely knows what it
takes to get your name out on the market,
especially through the use of social media.
Simply put, Josh has a created an online empire.
He owns a marketing and media agency and has
built and sold multiple e-commerce and SAAS
businesses. Most people dream of starting their
own business but dont because they use the age
card while Josh continues to prove that your age
doesnt matter, nor does your education you can
become successful no matter what. Some people
use social media for mindless consumption. Others
use social media to grow their personal brand and
business. Josh is of the latter. If youre
looking to build an online brand in 2018, follow
Josh.
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Gary Vaynerchuk Gary Vaynerchuk may be the top
influencer ever and it wouldnt feel right to
keep him off of this list. If you dont know
Garys story, he was able to take his parents
liquor store from 3 million in revenue to 50
million through various forms of online
marketing. One of the earliest forms of marketing
he took advantage of was using YouTube to create
a series called Wine Library, where hed review
and talk about different wines. This quickly went
viral and drove massive traffic and sales to
Garys wine business.
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Gary now owns VaynerMedia, a full-service digital
agency servicing Fortune 500 clients across the
companys 4 locations. Gary is a 4-time NYT
best selling author. When you read any of Garys
books, there is no other option but to learn how
to execute and become a better social media
marketer. Its time to embrace the new forms of
marketing and, as many people know, Gary is
always at the top of the game. Whenever a new
social media platform comes out, Gary will use
it. Whether he becomes successful with it or not,
he is always experimenting and testing the Next
Big Thing. Gary stays ahead of everyone else in
the market and isnt afraid to take risks. That
has allowed him to get to where he is today. If
you want to become a better marketer, start
following Gary today and into 2018.
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