Understanding Search Engine Optimisation – DGTLmart Faridabad

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Understanding Search Engine Optimisation
DGTLmart Faridabad
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Understanding Search Engine Optimisation
DGTLmart Faridabad

• In order to understand Search engine
  optimisation, thorough knowledge of Search
  engines and how they function is necessary. The
  exact role of a search engine is to provide
  relevant information by the use of many search
  engine techniques in general. It works by using
  specialized algorithms for streamlining and
  selecting the required piece of information from
  the many million data flooding the internet each
  day. The big search engine optimisation companies
  usually let out their criteria of preference in
  providing the search engine results so that
  anyone can follow the guidance to appear on top
  of the results.
• An extensive study tells that people usually
  dont see the results on any other page apart
  from the first page. So, out of the thousands of
  data available from each search, the article must
  be well written to get to the first page of the
  search results. Hence competitions have risen to
  a maximum. Hence came into existence the Search
  Engine Optimisation Companies, in short, SEO
  companies which employ writers to do the needful.

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Techniques used by SEO companies.

• The Search engine optimisation company usually
  uses several techniques.Some of them are
•  Changing the URL to match the search text,
  adding relevant images to suit the searched text
  and having appropriate metadata to suit the
  needs. The search engine actually employs search
  bots which are nothing but autonomous virtual
  bots which scan crawl through each and every page
  and choose the appropriate pages which match our
  search text. So, our page must have crisp content
  so that the search bots can easily classify our
  page without any confusion.
• Another important thing to note is that the
  search engines usually rank the pages according
  to the number of times a person has visited a
  page and how long they have stayed on that same
  page. So, the relevance of title and catchy words
  is very important. The first paragraph must
  contain the whole crux of the article as chances
  of skipping a site is actually greater if people
  dont find relevant stuff at their first glance.
  One of the widely followed techniques includes
  having the link of the page in other trending
  articles which may increase the number of views
  soon.
• These are the techniques for improving the search
  engine optimisation of the articles and web
  pages. Just like every other thing, people
  usually think about finding short routes to get
  their work done instead of going the fairway.

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• Some of the cheats used in Search engine
  optimisation are using the same relevant keyword
  plenty of times, hiding words in faded texts and
  minimizing the size of text with trending words.
• These cheats are the major headaches for search
  engine designers and maintenance team. The need
  to optimize their search, else there is a chance
  of people moving over to other search engines.
• Hence, they employ specialised algorithms to
  detect scams.
• We all know in general that shortcut is not the
  right way and definitely there is no shortcut to
  achieving success the same thing applies to the
  Search engine optimisation process as well.
• DGTLmart Website Development and Digital
  Marketing company based out of Faridabad provide
  best SEO, Social Media Marketing, Affiliate
  Marketing, Bulk SMS, Email and WhatsApp campaigns
  at affordable prices
• Thanks Rahuldigital for considering us as 10 Best
  Digital Marketing Company in Faridabad

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• THANK YOU